Tamannaah Bhatia’s ₹6.2 crore deal as model ambassador of Mysore Sandal Cleaning soap will get backlash; Karnataka minister defends

Tamannaah Bhatia appointed as model ambassador of Mysore Sandal Cleaning soap

On Thursday, a notification issued by the Karnataka state authorities naming Tamannaah the model ambassador for Mysore Sandal Cleaning soap did rounds on-line. It mentions that she can be paid ₹6.20 crore for being the ambassador for two years, as confirmed by Cash Management. 

For the unversed, Mysore Sandal Cleaning soap has been manufactured since 1916 after King of Mysore, Krishna Raja Wadiyar IV arrange a government-run cleaning soap manufacturing unit in Bengaluru within the early 1900s. The cleaning soap, manufactured by Karnataka Soaps and Detergents Restricted (KSDL), holds cultural significance in Karnataka.

Web questions why no Kannada actor as model ambassador

As quickly because the information broke, X (previously Twitter) was full of queries as to why the federal government didn’t appoint a Kannada actor for the position. “Many Kannada actress itself have been there why pay for an outsider,” questioned one X person, one other wrote, “why not our personal Rukmini vasanth?” One particular person requested, “Why not Pranita? ,her homely appears to be like and Native kannada speaker & additionally well-known face in telugu states & TN together with Karanataka.” One other questioned, “we had many kannada actress. ought to have given them the chance to current residence model @iamRashmika @SrinidhiShetty7.”

Minister explains why Tamannaah Bhatia was introduced on-board

Responding to a question why a Kannada actor like Ashika Ranganathan wasn’t thought-about, MB Patil wrote, “KSDL has deepest respects and regards for Kannada Movie Trade. Some Kannada Motion pictures are giving competitors to even Bollywood films. Mysore sandal has an excellent model recall inside Karnataka. Which shall be strengthened.”

He added, “Nonetheless the intent of Mysore Sandal is to additionally penetrate markets past Karnataka Aggressively. The delight of Karnataka can also be a Jewel of the Nation. Therefore it’s an impartial strategic choice of the PSU board after consulting varied advertising and marketing specialists.”

Explaining why Tamannaah was chosen, he wrote, “To decide on a model ambassador it takes plenty of deliberation and likewise issues like 1) Availability for any given class(If they’ve a non compete settlement) 2)Social media presence 3)Most significantly coherence with the model, product and Goal Viewers 4)Advertising match and Attain. Our Imaginative and prescient is for KSDL to the touch 5000Cr Annual Income by 2028.”