Berger Paint’s ‘Garmi Gone, Thandak On’ marketing campaign – The Kool approach to beat the heatgene
What involves thoughts if you consider Indian summers? Many might say discomfort, increased electrical energy payments, and discovering methods to maintain cool indoors. In lots of areas, hovering temperatures go over 45°C, turning houses into warmth traps. Roofs and exterior partitions take in warmth by day and radiate it indoors for prolonged durations. Water tanks positioned on terraces can warmth the saved water 8–10°C above outdoors temperature.
Berger Paints India Ltd., one of many main paint firms in India, has launched a possible answer: the ‘Kool’ vary of coatings, outfitted with ‘Warmth Reflective Nano Techonology’,designed to replicate warmth, with the intention to scale back indoor temperatures by as much as10°C, and serving to make houses extra energy-efficient. These coatings come beneath the model’s summer season marketing campaign,‘Garmi Gone, Thandak On’, and are designed to deal with heat-entry factors like partitions, roofs, and water tanks.
Right here’s how every product works as a part of this cooling answer:
Weathercoat Anti Dustt Kool
Exterior partitions have a tendency to absorb the solar’s warmth and likewise appeal to mud. This drawback may make the buildings look worn and really feel hotter. Weathercoat Anti Dustt Kool goals to deal with this challenge by providing lengthy lasting whiteness, enhance efficiency, and efficacy of paint.
The core advantages:
- Warmth Reflection: Helps preserve the wall surfaces cool, doubtlessly helping in discount of indoor temperatures
- Mud Resistance: Retains exteriors cleaner for longer by minimising mud accumulation
- ‘Power Financial savings’: Might contribute to much less reliance on air con, due to this fact serving to in reducing utility payments
- Lengthy-lasting Whiteness and Sheen: Helps in retaining whiteness of partitions for longer and thus, extending efficiency.
A possible answer to maintain cool whereas sustaining the neat exterior of your own home.
HomeShield Roof Kool & Seal
Rooftops are always uncovered to the tough summer season warmth and, throughout monsoon, they could possibly be liable to water harm. This product is designed to supply a double safety – cooling in summer season and waterproofing throughout the wet season.
Core Advantages:
- Reduces Roof Warmth: Supposed to replicate daylight which could assist the highest flooring really feel cooler.
- floor waterproofing: Goals to stop rainwater seepage and structural harm.
- Protects Towards Cracks: Supposed to cowl minor cracks to doubtlessly prolong floor life.
- Value and Power financial savings: Might assist in retaining indoor areas cooler, probably decreasing AC utilization.
By addressing each the weather of warmth and water, HomeShield Roof Kool & Seal is created to assist present long-term advantages and luxury. It features a built-in waterproofing expertise and a sturdy end for year-round use, making it appropriate for difficult seasons.
HomeShield Tank Kool
Water saved in overhead tanks heats up rapidly, making bathing and different chores disagreeable. Tank Kool is designed to replicate daylight and preserve saved water cooler all through the day.
Core Advantages:
- Retains Water Cool: Lowers saved water temperature by as much as 10°C
- Protects the Tank: Reduces warmth harm to the floor of water tanks
- Insulates Pipes Too: Could be utilized on uncovered pipes for prolonged cooling
By retaining water at a snug temperature, this product makes on a regular basis use extra nice and environment friendly—even throughout peak summer season.
Why the Kool Vary
These three merchandise collectively may present a long-lasting answer to indoor warmth administration. Reflecting warmth on the floor stage straight impacts the quantity of warmth coming into indoors. This might assist in reducing the workload on cooling home equipment like followers and air conditioners, thereby saving on electrical energy payments. The Kool vary is a cheap and eco-friendly approach to take care of India’s summer season.
With options like mud resistance, waterproofing, and improved floor sturdiness, the merchandise are designed to assist defend and preserve your own home by way of the 12 months.
In Conclusion
Berger Paints’ Kool vary gives options to on a regular basis warmth issues. With as much as 10°C cooler surfaces, these coatings provide a sensible, long-term answer to managing sizzling summer season days, elevated vitality payments, and excessive water temperatures.
Because the summer season peaks, it might be time to contemplate a cost-efficient cooling answer that goals to offer higher safety and efficient efficiency.
