A ‘Merry’ time certainly: Why Christmas is so profitable for Bollywood: An ETimes #Unique | Hindi Film Information

Tis the season to be jolly! Together with a lot of enjoyable, frolic and season’s greetings, Christmas additionally spreads some festive pleasure, and magical mud in Bollywood, that sees the discharge of a number of the largest initiatives of the 12 months. Thought-about to be a gold mine of holidays, Christmas, that culminates into the New Yr, sees households getting collectively to make a beeline on the motion pictures, having fun with each household entertainers, and business pot-boilers. We dig deeper…

What makes this vacation particular?
Movie professional Girish Johar delves deep into the Christmas fever. He mentioned, “With the arrival of multiplexes, Christmas has all the time been a profitable time, and the viewers movement on the motion pictures is extraordinarily excessive. Not solely that, with the abroad market extra in vacation mode than India, it’s a nice time for the films. There have been umpteen examples of Christmas releases which have gone on to develop into blockbusters. In actual fact, Aamir Khan has been releasing his film across the competition for a few years, and so have the others. “

When requested if watching a film in theatres won’t be on the checklist for households (as they might wish to spend time collectively), Girish mentioned that it completely relies on the film, and the way profitable it’s to the viewers. If the movie is nice, it can draw the viewers to the theatres, come what could, he asserts.
How did the pattern begin?
If we return in time, we’ll see that Diwali and Eid had been traditionally thought of to be the staple season of recent releases, until issues modified in 2009. Movie Analyst Raj Bansal mentioned, “Shah Rukh Khan has all the time dominated over Diwali, and Salman has taken over Eid. In 2009, Aamir Khan’s 3 Idiots modified issues, and now Christmas too, is taken into account to be pretty profitable in terms of new releases.”
New releases this 12 months
This 12 months, Christmas will see a few new releases, together with Varun Dhawan’s Child John and Nana Patekar’s Vanvas. Talking of the festive time, Murad Khetani says, “Christmas is a perfect time to launch Child John, because the festive season symbolizes household, pleasure, and togetherness — themes that lie on the coronary heart of our movie.”
He added, “The vacation interval additionally affords a major alternative for elevated viewers turnout, making it a strategically sound enterprise choice. As a common household entertainer, Child John is crafted to resonate with viewers of all ages, and its scale and attraction demand a grand launch. We couldn’t envision a greater event than Christmas to share this heartwarming story with audiences worldwide.”
Even larger than Diwali?
Kamal Gianchandani, CEO, PVR Footage Ltd, considers the competition even larger (and higher) for Bollywood than Diwali, and he has his causes. He instructed us, “Throughout this time, everyone seems to be in a pure vacation temper, and in contrast to Diwali, there are not any social or household obligations, so extra time is obtainable for family and friends to get collectively and have enjoyable.”
Khan USP wanted?
When requested if it can be crucial for these motion pictures to have a Khan as its predominant lead, Kamal negates the concept, however does consider that some star presence is necessary. He says, “Non Khan motion pictures have additionally performed nicely over time on Christmas, however I do really feel {that a} massive star can actually assist in pulling the viewers to the theatres.”

What does this 12 months seem like?
Movie exhibitor Akkshay Rathie is hopeful that this 12 months will likely be no totally different from the remainder in terms of Christmas hits. He mentioned, “Child John seems to be promising, and with Pushpa already working to packed theatres, it seems to be like a Merry Christmas certainly.”
Let’s check out some Christmas blockbusters over time…
Good Newwz (2019)
Two married {couples} are unable to conceive naturally, and search medical remedy via IVF. Nonetheless, they find yourself in a soup, after their physician makes an enormous blunder, resulting in a hilarious comedy of errors. Starring Akshay Kumar, Kareena Kapoor, Diljit Dosanjh and Kiara Advani, the film hit theatres on December 27.
Dabangg 3 (2019)
The film, launched per week earlier than Christmas, revisited the lifetime of ASP Chulbul Pandey, who has settled right into a blissful married life, whereas combating criminals in his personal particular means. Enter an outdated enemy from the previous, and all hell breaks unfastened! Starring Salman Khan within the lead.
Tiger Zinda Hai (2017)
On this installment, RAW Agent Tiger joins palms with Zoya, as a way to rescue a bunch of nurses who’re held hostage by a terrorist organisation. Starring evergeen favourite on-screen couple Salman Khan and Katrina Kaif, the film hit theatres on December 22.
Dangal (2016)
Mahavir Singh Phogat, a former wrestler, decides to fulfil his dream of profitable a gold medal for his nation, by coaching his daughters for the Commonwealth Video games, a lot to the chagrin of the society, which historically considers girls because the weaker intercourse. Starring Aamir Khan in the primary lead, the film hit theatres on December 21.
Bajirao Mastani (2015)
The heroic Peshwa Bajirao, married to the dutiful and conventional Kashibai, falls in love with Mastani, a warrior princess. They nonetheless, wrestle to make their love win, amidst opposition from his conservative household. Starring Ranveer Singh, Deepika Padukone and Priyanka Chopra, the interval drama hit theatres on December 18, per week earlier than Christmas.
3 Idiots (2009)
In school, Farhan and Raju develop into finest associates with Rancho, attributable to his refreshing outlook on life and research. Years later, a wager provides them an opportunity to search for their long-lost good friend whose existence is shrouded in thriller now. Starring Aamir Khan, Sharman Joshi, Madhavan, and Kareena Kapoor, the film hit theatres on December 25.
PK (2014)
One other Aamir favourite, the film is about an harmless alien who lands on Earth, however loses his communication machine quickly after. He befriends Jaggu, a heartbroken reporter, and tries to seek out his machine. With time, he raises many thought-provoking questions on faith and blind religion, whereas falling in love with Jaggu.
Don 2 (2011)
Shah Rukh Khan returns because the unhealthy boy Don. After dominating the Asian underworld, Don has his eyes set on the European felony market. Oscillating between the Berlin mafia and regulation enforcement, Don tries to flee his foes (and a few associates). Starring Shah Rukh Khan, together with Priyanka Chopra, Lara Dutta and others, the film hit theatres on December 23.