YouTube TV is climbing its month-to-month worth, once more. Here is what to know

On Thursday, YouTube introduced that it is upping the worth of its streaming service’s base plan by $10 — citing “the rising price of content material” and different investments. The brand new $82.99 a month price ticket will go into impact beginning Jan. 13 for present subscribers, and instantly for brand spanking new clients who enroll going ahead.

“We don’t make these selections calmly, and we notice this impacts our members,” YouTube wrote on X.

Google’s video big additionally directed clients to a web-based FAQ for extra data. Those that presently pay discounted costs, for instance, will not see the change till their trial or promotional has elapsed.

YouTube TV has rolled out a collection of worth hikes through the years. When launched again in 2017, the going worth of its streaming bundle was $35 a month. By 2019, that payment rose to $50 — and has climbed increased and better since. The final time YouTube TV raised its base worth, then to $72.99, was in March 2023.

Earlier will increase arrived as YouTube TV added increasingly more channels for subscribers to stream stay. However licensing disputes have additionally added pressures — and YouTube has as an alternative attributed its newer hikes, like these introduced each Thursday and final yr, to rising operational prices.

YouTube TV presently advertises greater than 100 channels from broadcast, cable and regional sports activities networks, a DVR with limitless storage and as much as six accounts per family with three concurrent streams. And the platform says its newest worth enhance will not change any of that.

Whereas YouTube TV’s stay choices are a lot completely different than particular person on-line libraries seen from different fashionable streamers right now, it’s no secret that streaming is getting costlier general — significantly as customers juggle a number of subscriptions to entry all of the content material they need. In recent times, huge names like Netflix, Apple TV and Disney have all both hikes their costs or added issues like ad-supported tiers and password limits.

And increasingly more streamers have additionally tapped into bundles to get in on the stay motion. YouTube TV’s new $82.99 worth is identical as that marketed for Disney’s Hulu Stay TV bundle.

As of February, YouTube mentioned it had greater than 8 million YouTube TV subscribers.

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