YouTube TV hikes streaming worth by $10 to $82.99 monthly
For those who’re a YouTube TV subscriber, your month-to-month invoice is about to get larger — once more.
Alphabet-owned YouTube is climbing the value of its widespread TV streaming service, which as greater than 8 million subscribers. Starting in January, the price of the platform will soar to $82.99 monthly, up from $72.99.
The most recent worth enhance for YouTube TV stems from rising content material prices, the corporate stated.
“We do not make these choices evenly, and we notice this has an impression on our members. We’re dedicated to bringing you options which might be altering the way in which we watch stay TV,” YouTube TV stated partially in an e-mail to subscribers Thursday.
The value hike might be mirrored in members’ first billing cycle after January 13. Subscribers can test the plan they subscribe to by checking their account membership settings.
YouTube acknowledged that some viewers may drop their subscriptions in mild of the value hike, and reminded prospects that they might accomplish that at any time.
YouTube follows different main streaming providers in elevating costs for shoppers this 12 months. In August, Disney upped the value of each its ad-supported and ad-free Disney+ providers by $2. An ad-supported subscription prices $9.99, whereas the ad-free model prices $15.99 month-to-month. It additionally hiked the value of its Hulu + Reside TV bundle.
Apple TV+, Disney+ and Paramount+ have additionally both raised their costs, provided new service tiers or cracked down on password sharing (CBS Information is owned by Paramount World, which gives the streaming service Paramount+.)
And increasingly more streamers have additionally tapped into bundles to get in on the stay motion. YouTube TV’s new $82.99 worth is similar as that marketed for Disney’s Hulu + Reside TV bundle.
YouTube TV has boosted its worth repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the month-to-month value was $50. YouTube final elevated the cost in March 2023 to $72.99.
contributed to this report.
