Mattress Tub & Past is again with a barely completely different title and a promise to honor legacy coupons
Mattress Tub & Past is making a comeback beneath a barely completely different title, greater than two years after submitting for chapter.
The primary Mattress Tub & Past Dwelling retailer will open in Nashville on Friday, a brand new model of the previous large field retail retailer recognized for promoting residence furnishings, home equipment and extra, at mid-range costs. Overseeing the opening is The Model Home Collective, previously generally known as Kirkland’s, which manages a portfolio of retail shops together with Past Inc.’s Mattress Tub & Past Dwelling, Mattress Tub & Past, Purchase Purchase Child and Overstock.
“We might be testing and studying the suitable stock combine by class and by model, however the feel and appear of the shops might be a transition from the unique Mattress Tub and Past shops with a tighter give attention to Seasonal Dwelling Decor, Bed room furnishings, and Tub and Laundry merchandise,” Starr Hudgens, chief of employees on the Model Home Collective, instructed CBS MoneyWatch.
The Model Home Collective introduced the opening of the Nashville retailer late final month.
“We’re proud to reintroduce one among retail’s most iconic names with the launch of Mattress Tub & Past Dwelling, fantastically reimagined for the way households collect at residence in the present day,” Amy Sullivan, CEO of The Model Home Collective, stated on the time.
To lure former clients again within the door, Model Home stated it might honor legacy Mattress Tub & Past coupons — the large white and blue paper slips which have lengthy been related to the corporate.
“The coupon everyone knows and love is again and for individuals who want one, a contemporary model might be ready on the door,” the corporate stated within the announcement.
Requested whether or not Model Home plans to open extra shops beneath the Mattress Tub & Past Dwelling moniker, Hudgens stated, “We’re opening 4 further Mattress Tub and Past Dwelling shops within the Nashville market and might be in an aggressive study and react posture to find out acceptable merchandising, model, and technique shifts to make as we plan our opening technique for 2026.”
The opening of the Nashville location marks a brand new chapter for the low cost retailer which struggled to remain afloat amid depressed gross sales and the takeoff of on-line buying. The corporate lastly acquired into the e-commerce sport after naming Mark Tritton, a former high Goal government, as CEO in 2019. However by then the corporate was too far behind high opponents, in accordance with consultants.
The corporate had over 300 brick-and-mortar areas earlier than closing all of them after it entered Chapter 11 proceedings in April 2023. Months later, it introduced it might return as a web-based residence furnishings model beneath its new proprietor Overstock.com. In 2024, Overstock.com made a bid to promote Mattress Tub & Past merchandise at over 100 of its Container Retailer areas in an effort to revive the struggling retail chain with the assistance of the Mattress Tub & Past title.
With the opening of the Mattress Tub & Past Dwelling retailer in Tennessee, Model Home Collective is taking a serious step is resurrecting its troubled retail manufacturers, in accordance with John Bringardner, government editor at Debtwire, an analytics platform that tracks firms in debt.
“The corporate has undertaken a large turnaround effort, closing underperforming retailer areas, lowering extra stock and making a contemporary new look and advertising and marketing plan,” Bringardner instructed CBS MoneyWatch. “However its underlying financials stay deeply troubled and the success of the relaunch might be an uphill battle.”
Mattress Tub & Past opened as a privately held enterprise in 1971 and went public in 1992. It as soon as had hundreds of shops globally, in accordance with knowledge from Statista.
