Reliance Client Merchandise launches Campa in UAE at Gulfood 2025 – Firstpost

Reliance Client Merchandise Restricted (RCPL), the FMCG arm of Reliance Industries Restricted, formally launched the Indian legacy model, Campa, within the UAE on the thirtieth version of Gulfood, the world’s largest F&B sourcing occasion. This debut marks RCPL’s first entry into the United Arab Emirates and reaffirms its long-term dedication to the area.

Since buying Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has efficiently revived the heritage model that held cult standing in India within the Nineteen Seventies and Eighties. Campa Cola is being launched within the UAE with associate Agthia Group, one of many area’s main meals & beverage firms.

Ketan Mody, COO of Reliance Client Merchandise Restricted, stated, “We’re excited to enter the UAE market with Campa, a heritage Indian model based greater than 50 years in the past. We’re investing for the long run and see nice potential for accelerated progress within the area. Now we have a observe file of delivering modern and international high quality merchandise at inexpensive costs to clients. We’re delighted to come back along with our companions right now to remodel the beverage expertise for shoppers throughout the UAE.”

“Campa has multi-generational relevance and reignites a reminiscence and prompts shoppers to revisit and relive these cherished moments. Campa isn’t only a drink; it’s a revival of a legacy, a style of India, and a celebration of the spirit of right now’s youth. We’re assured it can introduce a brand new wave of followers to its refreshing style throughout all shoppers within the UAE and spark nostalgia amongst Indian expats connecting them to their roots,” added Mody.

Commenting on the partnership, Agthia’s Chief Government Officer Alan Smith, stated, “We’re thrilled to associate with Reliance Client Merchandise to carry Campa Cola to the UAE. This iconic model holds deep nostalgia for a lot of, and we imagine it can strongly resonate with the numerous Indian expatriate neighborhood within the UAE, and, native shoppers alike. This partnership additional strengthens Agthia’s numerous beverage portfolio and reinforces our management within the area’s dynamic market.

With our sturdy distribution community and market experience, we’re excited to reintroduce Campa Cola to a brand new technology of shoppers within the UAE.” Campa Cola, with its refreshing style and fizzy stimulation and positioned as an enabler of grit and willpower, celebrates the fearless, never-give-up perspective of right now’s youth.

It’s greater than only a beverage, it’s a image of perseverance and ambition, inspiring shoppers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic attraction, Campa Cola is about to turn out to be a favorite amongst shoppers.

The Campa portfolio will initially embody Campa Cola, Campa Lemon and Campa Orange and Cola Zero. From its eye-catching refreshed pink and purple packaging to its promise of a competitively priced product, Campa is properly on its method to changing into a modern-day success story, making it ever extra related to the UAE