Sangh Strategist Who Manoeuvred Mahayuti’s Maharashtra Sweep: Meet Atul Limaye – News18
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Limaye, who left his job at a multinational firm in his early 20s to turn into an RSS pracharak, is the one who labored behind the scenes to navigate the Maratha reservation-related agitation and its complexities, win the boldness of the neighborhood leaders, reclaim the BJP’s…Learn Extra
Limaye has been instrumental in increasing the RSS’s affect via a number of Sangh associates that concentrate on varied welfare initiatives in rural and tribal areas, creating synergies with city middle-class issues. File picture/X
Atul Limaye, the 54-year-old shetra pracharak (area in-charge) of Maharashtra and the youngest joint basic secretary of the Rashtriya Swayamsevak Sangh, emerged as one of many prime architects behind the RSS-BJP’s Mahayuti marketing campaign, setting the stage for a transformative electoral victory on Saturday.
Limaye, who left his job at a multinational firm in his early 20s to turn into a pracharak, is the one who labored behind the scenes to navigate the Maratha reservation-related agitation and its complexities, win the boldness of the neighborhood leaders, reclaim the celebration’s OBC vote financial institution, and efficiently consolidate the voters over the Sangh’s Hindutva pitch.
Initially from Maharastra’s Nashik, he has been a prant pracharak for western Maharashtra and later rose the ranks quick to turn into a kshetra pracharak. His jurisdiction included Maharashtra, Gujarat, and Goa. Within the RSS construction, six prants (zones) type a kshetra (area).
The pracharaks within the RSS construction even have their kendras or centres. Limaye’s kendra was shifted from Pune to Mumbai. Limaye has all the time been recognized for his sharp focus and grassroots engagement and labored in a pivotal function in remodeling the complicated socio-political challenges into alternatives for consolidating Hindu votes within the state.
Strategist par excellence
Limaye is thought for his methods that proved impactful over extremely localised points, constructing a powerful connection on the grassroots stage. His work gained enormous traction in 2016-17 through the Shiv Shakti Sangam, a large-scale occasion celebrating the legacy of Chhatrapati Shivaji.
“Limaye ji has been the brains behind such an enormous occasion that gathered round 60,000 Sangh volunteers from throughout districts. The occasion was instrumental in rekindling Hindutva sentiment throughout western Maharashtra and the Marathwada area. Although the Bharatiya Janata Occasion noticed an electoral droop through the 2024 basic elections within the state, the RSS cadres led by functionaries like him mobilised Hindu voters past caste divisions,” stated a senior Sangh functionary of Maharashtra, who has labored intently with Limaye in strategising. “We had been assured of a sweeping victory even on the polling day by seeing the voting share. We knew that the Hindu voters had lastly consolidated. We see this one as a victory of Hindu Samaj.”
The senior RSS functionary is credited for navigating the delicate Maratha reservation agitation. By conducting a number of pravas (area visits) by senior functionaries and assembly influential neighborhood leaders, he constructed belief and guaranteed them of the Sangh’s dedication to their issues. His means to deal with rural and concrete grievances alike positioned the RSS as a mediator and problem-solver through the tumultuous interval within the state.
Weaving Hindutva with social sensibilities
Limaye performed a key function in designing the Sangh’s voter consciousness marketing campaign, “Sajag Raho”. This grew to become a extremely personalised door-to-door outreach initiative that mobilised voters throughout Maharashtra.
Beneath his management, the RSS engaged a number of suppose tanks and ideologically aligned sections of influential folks to additional its Hindutva ideology whereas tackling regional and caste-related divides.
His efforts ensured the seamless integration of their grassroots cadres with broader societal issues.
Limaye has been instrumental in increasing the RSS’s affect via a number of Sangh associates that concentrate on varied welfare initiatives in rural and tribal areas, creating synergies with city middle-class issues.
