Adidas says buyer information stolen in cyber assault

Adidas has disclosed it has been hit by a cyber assault wherein clients’ private data has been stolen.

The sportswear big stated criminals had obtained “sure client information” which “primarily consists” of the contact data of people that had been in contact with its assist desk.

Adidas stated passwords and bank card and different cost information weren’t compromised.

“We stay totally dedicated to defending the privateness and safety of our shoppers, and sincerely remorse any inconvenience or concern attributable to this incident,” it stated in a publish on its web site.

“Adidas clients will understandably be frightened that their private information has fallen into the palms of hackers who would possibly attempt to exploit it, so it’s important that Adidas gives clear and well timed updates to affected customers and helps them in taking steps to guard themselves,” stated Lisa Barber, from client group Which?

She suggested individuals who is perhaps affected to maintain an in depth eye on financial institution accounts and credit score experiences for suspicious exercise.

She added they need to even be cautious of surprising telephone calls, emails or social media messages purporting to narrate to the hack as these could possibly be from scammers attempting to take additional benefit of the cyber assault

It comes as retailers together with Marks & Spencer and Co-op have been focused in main cyber assaults.

Of their circumstances, the hacks severely compromised enterprise operations – there isn’t any indication something comparable has occurred with Adidas.

“Adidas just lately turned conscious that an unauthorized exterior get together obtained sure client information by way of a third-party customer support supplier,” the agency stated.

“We instantly took steps to include the incident and launched a complete investigation, collaborating with main data safety specialists.

“Adidas is within the strategy of informing probably affected shoppers in addition to acceptable information safety and legislation enforcement authorities in keeping with relevant legislation.”

There have been a number of cyber incidents reported since April 2025, with some specialists discovering hyperlinks between them.

The BBC understands UK police are specializing in a infamous group of English-speaking hackers, generally known as Scattered Spider, as probably being behind the M&S cyber assault.

The identical group is believed to have been behind hacks on the Co-op and Harrods, however it was M&S that suffered the largest influence.

M&S estimates the cyber-attack will value the agency round £300m, equal to a 3rd of its revenue.

There is no such thing as a suggestion that this group is behind the information breach at Adidas.

However the agency revealed earlier this month it had confronted information breaches in different components of its world empire – together with its Turkish and South Korean arms.