Amazon Testing ‘Purchase for Me’ Agentic Function to Let Customers Buy Merchandise From Different Web sites
Amazon is testing a brand new synthetic intelligence (AI) function that may buy merchandise from different web sites on the customers’ behalf. Introduced on Thursday, the “Purchase for Me” function is at present out there in beta to pick out customers by way of its Android and iOS apps. The e-commerce big says that it’s an agentic function which is powered by native and third-party AI fashions. Since Amazon is at present testing the function, just some merchandise from particular model web sites will be bought utilizing Purchase for Me.
Amazon’s Purchase for Me Makes use of Nova and Claude AI Fashions
In a newsroom publish, the tech big introduced the discharge of the Purchase for Me function in beta. This function arrives a month after Amazon started itemizing merchandise from different web sites on its platform in a brand new part dubbed “Store model websites instantly.” This addition, additionally in beta, permits consumers to see merchandise that the e-commerce big doesn’t carry. If a consumer prefers to purchase the product, they’re redirected to the model’s web site.
Now, with Purchase for Me, Amazon is lowering the friction of the buying expertise by deploying an AI agent that can robotically buy the product in order that the consumer doesn’t have to go away the app. Notably, the function is at present out there to pick out customers within the US on a restricted variety of merchandise by way of the Android and iOS apps.
Amazon Purchase for Me function
Picture Credit score: Amazon
To make use of the AI-powered function, customers must seek for merchandise that are not out there on Amazon and seem with the “Store model websites instantly” label. As soon as a consumer faucets on an merchandise, they are going to be taken to a product element web page inside the app the place they’ll see related data to be taught extra concerning the product.
If the consumer decides to purchase the product, they’ll faucet on the Purchase for Me button on the web page. It can redirect the consumer to an Amazon checkout web page the place they’ll verify the supply deal with, taxes and transport charges, and cost methodology. The AI agent takes over after this and makes the acquisition. The corporate says the agent securely offers the consumer’s encrypted identify, deal with, and cost particulars to the third-party web site. Notably, the e-commerce big can’t entry earlier or separate orders from different manufacturers’ web sites.
Whereas Amazon will likely be making the acquisition, supply, returns, exchanges, and customer support are managed by the third-party web site. Customers will, nevertheless, be capable to monitor their order by way of the Your Order web page within the Purchase for Me Orders tab within the app.
The tech big didn’t share particulars concerning the AI agent however revealed that it runs on Amazon Bedrock and is powered by the corporate’s in-house Nova fashions and Anthropic’s Claude fashions.
