Amazon to not cost referral charge from sellers on merchandise priced below ₹300

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E-commerce main Amazon India on Monday (March 24, 2025) introduced zero referral charges on over 1.2 crore merchandise on its platform which are priced under ₹300.

The transfer is aimed toward supporting small companies and boosting the expansion of sellers on Amazon, an organization assertion mentioned.

Referral charges are a fee that sellers pay to Amazon for every product offered.

“By eliminating referral charges on crores of merchandise and lowering transport prices, we’re making it extra profitable for sellers to promote on Amazon.in. This initiative helps vendor development on Amazon by enabling them to supply a wider choice and current extra aggressive affords to prospects, notably on on a regular basis low-value gadgets,” Amit Nanda, Director, Promoting Accomplice Companies, Amazon India, mentioned.

“As we acquire efficiencies in our operations, we guarantee these advantages attain our sellers and prospects,” Nanda mentioned.

The zero referral charges could be relevant throughout 135 product classes like attire, sneakers, trend jewelry, grocery, house décor and furnishings, magnificence, toys, kitchen merchandise, automotive, and pet merchandise amongst others.

Amazon has additionally launched a brand new flat price for sellers utilizing exterior fulfilment providers like Straightforward Ship and Vendor Flex. The nationwide transport charges now begin at ₹65, decreased from ₹77, in response to the assertion.

Flat price transport is a pricing mannequin the place a set value is charged for transport packages, no matter their weight, dimension, or distance inside outlined limits.

Whereas Straightforward Ship is a fulfilment channel the place Amazon collects packages from a sellers’ location and delivers them to prospects, as a part of Vendor Flex, Amazon manages a portion of the sellers’ warehouse as an Amazon fulfilment centre.

Moreover, Amazon has lowered dealing with charges for light-weight gadgets below 1 kg by as much as ₹17, which reduces the charges sellers pay.

“Sellers transport multiple product unit at a time stand to see as much as 90%+ financial savings in promoting charges on the second unit. These modifications will allow sellers to supply a wider choice, aggressive affords and develop their enterprise. The revised charges come into impact from April 7, 2025,” the corporate mentioned.

Amazon has over 1.6 million sellers on its market.