Amid A Thud In Tourism, Mehbooba Mufti Launches ‘Collectively For Amarnath Yatra’ Marketing campaign | India Information

Mehbooba Mufti, former Chief Minister of Jammu and Kashmir and president of the Individuals’s Democratic Social gathering (PDP), launched ‘Collectively for Amarnath Yatra’ marketing campaign in Pahalgam on Tuesday. This initiative goals to advertise unity, peace, and inclusive participation within the upcoming Amarnath Yatra 2025, a big annual pilgrimage within the area for Hindus. Mufti’s initiative got here at a time when the Union Territory is seeing a recent revival of tourism which went down following the April 22 Pahalgam terror assault by which 26 vacationers have been killed. 

Mehbooba Mufti engaged with numerous stakeholders, together with native shopkeepers, hoteliers, taxi drivers, pony wallas, and civil society members, to make sure complete preparations for the yatra. She emphasised the historic hospitality of Kashmiris, notably these in Pahalgam, towards Amarnath pilgrims.

“The folks of Kashmir & Pahalgam have welcomed Amarnath Yatris for hundreds of years, this legacy will proceed with the identical spirit and sincerity,” stated Mufti. Her interactions targeted on listening to native issues, understanding their wants, and appearing to help the pilgrimage’s success.

She stated, “Within the coronary heart of Kashmir, the Amarnath Yatra is greater than a pilgrimage; it is a highly effective image of resilience, unity, and unwavering religion that binds us all.”

Mehbooba Mufti stated that she has raised the problem of closure of parks in Kashmir with the LG. Mufti additionally slammed the JKNC authorities for failing to take a call on reopening the closed parks. 

“I had raised a request that if anybody has two ponies, he needs to be allowed to be engaged each…This time, it’s a massive take a look at for the folks of Pahalgam to make sure the graceful conduct of the Amarnath Yatra,” she stated.