Apple Mentioned to be Contemplating Mountain climbing iPhone Costs
Apple is weighing value hikes for its upcoming fall iPhone lineup however is eager to keep away from linking any will increase to US tariffs on imports from China, the place most of its gadgets are assembled, the Wall Road Journal reported on Monday.
The know-how big’s shares had been up seven % in premarket buying and selling, monitoring good points within the wider market after Washington and Beijing agreed to briefly slash the reciprocal tariffs on Monday. However Chinese language imports will nonetheless be topic to a 30 % levy within the US.
Apple is among the many most outstanding corporations caught in US-China commerce tensions, which intensified in current months after a collection of tariffs initiated by President Donald Trump.
The corporate didn’t instantly reply to a Reuters request for touch upon the WSJ report, which cited folks acquainted with the matter.
Elevating costs might assist Apple cushion larger prices stemming from the tariffs which have hampered international provide chains and compelled the corporate to shift extra manufacturing to India.
Apple mentioned earlier this month that tariffs had been anticipated so as to add about $900 million (roughly Rs. 7,638 crore) in prices through the April-June quarter and that it will supply a majority of the iPhones offered within the US within the interval from India.
Analysts have for months speculated a few value improve from Apple, however warned that such a transfer might value it market share, particularly as rivals reminiscent of Samsung attempt to appeal to customers with AI options that Apple has been sluggish to roll out.
The most affordable iPhone 16 mannequin was launched within the US with a sticker value of $799, however might value as a lot as $1,142 (roughly Rs. 96,918) as a consequence of tariffs, per projections final month from Rosenblatt Securities, which say the fee might rise by 43 %.
The WSJ report mentioned Apple was planning on coupling the value hikes with new options and design adjustments together with an ultrathin design, which might assist justify the will increase.
Amazon.com was within the crosshairs of the White Home final month after its low-cost Haul unit weighed itemizing import fees as a consequence of US tariffs, prompting the Trump administration to accuse the corporate of partaking in a hostile political act.
© Thomson Reuters 2025
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