‘Can Affect Voter Opinion’: EC Tells Events To Disclose, Label AI Content material Used In Ballot Campaigns – News18

‘Can Affect Voter Opinion’: EC Tells Events To Disclose, Label AI Content material Used In Ballot Campaigns – News18

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In a two-page advisory, the ballot physique urged events to incorporate disclaimers throughout dissemination of marketing campaign ads or promotional content material the place artificial content material is utilised

EC requested events to incorporate disclaimers in marketing campaign ads or promotional content material disseminated on-line or at different platforms, wherever artificial content material is utilised. (AFP)

The Election Fee of India (EC) on Thursday issued an advisory to political events for disclosing and labelling content material generated utilizing Synthetic Intelligence (AI).

In a two-page advisory, the EC urged political events to make sure accountable and clear use of AI in campaigning and requested them to incorporate disclaimers throughout dissemination of marketing campaign ads or promotional content material the place artificial content material is utilised.

The advisory was issued in gentle of the rising use of Synthetic Intelligence and synthetically generated content material in political campaigning and their potential to affect voter opinions and belief, the ballot physique stated. It added that advances in AI have enabled the creation of extremely convincing artificial content material, together with photos, video and audio.

“With the rising use of AI applied sciences in political campaigning, it’s important to take care of transparency and accountability, because the AI-generated content material together with photos, movies and audio has the potential to affect voter opinion and belief,” they stated.

For labelling AI or synthetically generated content material, the EC requested events to obviously label any picture, video, audio or different supplies generated or considerably altered by AI applied sciences with a notation equivalent to “AI-Generated”, “Digitally Enhanced”, or “Artificial Content material”.

For disclosure in marketing campaign supplies, the EC requested events to incorporate disclaimers in marketing campaign ads or promotional content material disseminated on-line or at different platforms, wherever artificial content material is utilised.

Again and again, CEC Rajiv Kumar has cautioned towards the potential of AI and deep fakes in compounding the malaise of misinformation.

Whereas saying the Delhi meeting elections, he directed the administration to be on the alert to any makes an attempt to unfold misinformation and act swiftly to counter them, particularly wherever it has the potential to erode belief in electoral processes. He had additionally urged political events to take care of dignity and decorum in campaigning.

“Now, taking a step additional, the advisory issued by the Election Fee launched labelling and disclosure norms requiring events to obviously label any photos, movies, audio or different supplies generated or considerably altered by AI applied sciences with a notation equivalent to “AI-Generated”/ “Digitally Enhanced” /” Artificial Content material”,” the EC stated.

In the course of the 2024 Lok Sabha polls, the fee had issued pointers for accountable and moral use of social media platforms.

The elections in Delhi shall be held on February 5 and vote counting shall be held on February 8.

Information elections ‘Can Affect Voter Opinion’: EC Tells Events To Disclose, Label AI Content material Used In Ballot Campaigns

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