Centrum Launches Centrum Recharge Power Drink Combine With Model Ambassador Anushka Sharma
New Delhi, Delhi, India – Enterprise Wire India
Centrum, a trusted title in complete multivitamin help, right this moment introduced the growth of its product portfolio with the launch of Centrum Recharge, a brand new entrant into the aggressive Power drink combine class. This modern product is designed to allow shoppers to replenish important nutritional vitamins and minerals misplaced throughout day by day actions, providing help for power, immunity, and hydration.
Whereas many speak about electrolyte loss however the reality is our physique additionally loses nutritional vitamins and minerals on a regular basis which makes us really feel drained. Many merchandise assist to revive electrolytes, however the necessity to replenish nutritional vitamins & minerals is equally essential, and for that nutritional vitamins & minerals like B Nutritional vitamins, Vitamin C, Magnesium & Zinc play an important position. That is the place Centrum Recharge comes into play, formulated with 13 important nutritional vitamins and minerals, together with B Nutritional vitamins, Vitamin C, Magnesium, and Zinc, all essential for supporting power ranges, supporting immune operate, and sustaining hydration. Centrum Recharge has 2X extra Nutritional vitamins & Minerals than main multivitamin power drink beverage components and mixers out there, and comprises No added sugars, making it a nutritious selection for shoppers.
The product is packed in particular person sachets, excellent for on-the-go consumption. Sharing insights on the brand new launch, Mr. Atish Negi, Class Lead – Vitamin & Mineral Dietary supplements, Haleon ISC, stated, “We’re excited so as to add Centrum Recharge to our Centrum India portfolio. We consider Centrum Recharge addresses a major want for a nutritious answer for power and hydration – that aligns with the energetic life of right this moment’s shoppers. Centrum Recharge is not only an power drink combine it is a complete wellness answer when taken together with day by day weight-reduction plan gives important vitamins to help power, immunity, and hydration, with none added sugars which is usually current in lots of competing merchandise. It has been fastidiously crafted retaining in thoughts the micronutrient wants of various units of shoppers. It’s accessible in 2 variants – for teenagers and for adults.”
To amplify the launch, Centrum has developed a complete multimedia marketing campaign that includes Bollywood actress and Model Ambassador, Anushka Sharma. The marketing campaign movies characteristic relatable eventualities the place people expertise power dips throughout their day by day routines, and the way Centrum Recharge helps them replenish their power ranges and proceed to do extra. Marketing campaign revolves round the truth that “Our physique loses nutritional vitamins & minerals on a regular basis which makes us really feel drained. Now win it again with Centrum Recharge!” Centrum Recharge is an on-the-go handy answer full of 13 nutritional vitamins & minerals to help power, immunity & hydration.
Anushka Sharma commented, “I’m glad to be part of the Centrum household and to characterize Centrum Recharge. As somebody who leads an energetic way of life, I perceive the significance of sustaining power ranges and replenishing important vitamins. Centrum Recharge helps people in search of a nutritious strategy to keep energized and hydrated.”
The marketing campaign will embody a various vary of platforms and channels, together with digital, offline, activations, sports activities & health activations, and many others. Centrum Recharge will likely be accessible in Orange flavour, priced at Rs. 10 per sachet (5g), in close by pharmacies, grocery shops, supermarkets, and e-commerce platforms throughout India.
About Haleon India (erstwhile GlaxoSmithKline Shopper Healthcare)
Haleon in India is a number one fast-moving client healthcare firm with a transparent objective to ship higher on a regular basis well being with humanity. Presently, Haleon India is working in oral care, digestive well being, ache administration and respiratory, and Vitamin Mineral Complement with iconic manufacturers resembling Centrum, Ostocalcium Sensodyne, Eno, Iodex, Crocin, Otrivin, Parodontax and Polident.
