Culpa Tuya Turns into Most-Watched Worldwide Unique as Prime Video Scores File-Breaking Worldwide and Native Audiences for Worldwide Originals Launched in 2024
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CULVER CITY, California—January 28, 2025—Prime Video at the moment revealed that Spanish Unique younger grownup film Culpa Tuya has taken the world by storm, changing into the most-watched Worldwide Unique on Prime Video ever at launch. The sequel from Mercedes Ron’s best-selling the Culpables e-book trilogy, Culpa Tuya, launched on Prime Video on December 27, 2024 in 240 international locations and territories worldwide. At launch, Culpa Tuya, ranked #1 title on Prime Video in over 170 international locations, together with Spain, France, Italy, Germany, Brazil, Mexico, Colombia, Argentina, Chile and Canada, Prime 3 within the U.S. and U.Okay., and Prime 10 in over 220 international locations. It has now grow to be the most-watched Worldwide Unique film or collection on Prime Video globally at launch, with 90% of streams coming from viewers outdoors of Spain.
Prime Video additionally launched the record of Prime 10 most-watched non-English language Worldwide Originals from 2024 that noticed record-breaking viewership outdoors their nation of origin. In 2024, various Prime Video Worldwide Originals debuted to worldwide success, setting a brand new bar for viewership of worldwide programming. Seven completely different international locations characteristic within the Prime 10 record of Worldwide Originals, reflecting the various viewing habits of Prime Video prospects.
Prime 10 Non-English Language Worldwide Originals on Prime Video in 2024 (primarily based on efficiency outdoors their nation of origin):
1. Culpa Tuya (Film, Spain, December 2024)
2. Apocalypse Z: The Starting of the Finish (Film, Spain, October 2024)
3. Maxton Corridor: The World Between Us (Collection, Germany, Might 2024)
4. Citadel: Diana (Collection, Italy, October 2024)
5. Citadel: Honey Bunny (Collection, India, November 2024)
6. Purple Queen (Collection, Spain, February 2024)
7. Marry My Husband (Collection, Korea, January 2024)
8. No Acquire No Love (Collection, Korea, August 2024)
9. Betty La Fea, The Story Continues (Collection, Colombia, August 2024)
10. Like A Dragon: Yakuza (Collection, Japan, October 2024)
*Rating primarily based on complete viewing figures outdoors nation of origin in first 4-weeks of launch, with titles that launched in 2024
Most Well-liked Genres and Nations Bringing in Worldwide Audiences
Younger grownup is a number one style producing large audiences and fandoms. Culpa Tuya comes out high, with German Unique, Maxton Corridor: The World Between Us, primarily based on the bestselling novel collection Save Me by Mona Kasten following carefully behind. Younger grownup, feminine skewing korean dramas (or ‘Okay-dramas’) like Marry My Husband and No Acquire No Love additionally attain Prime 10 within the charts. Youthful demographics are more and more consuming content material throughout borders, no matter its language or origin.
Spanish language Originals proceed to drive huge worldwide audiences on Prime Video. Spanish Originals within the Prime 10 record embrace younger grownup film Culpa Tuya, post-apocalyptic motion thriller movie primarily based on the profitable e-book trilogy, Apocalypse Z: The Starting of the Finish, collection adaption of the hit thriller e-book trilogy Purple Queen, and Colombian Unique collection following “Betty’s” iconic comeback Betty La Fea, The Story Continues.
Different stand outs embrace worldwide tales from recognized manufacturers, together with action-packed, Italian Unique spy collection Citadel: Diana and Indian Unique Citadel: Honey Bunny, each born from the world of Citadel, Prime Video’s International Unique collection. In addition to titles from recognized IP, together with Japanese Unique, Like A Dragon: Yakuza, the TV adaptation of SEGA’s iconic online game collection.
“It’s been a landmark 12 months for Worldwide Originals on Prime Video as we see prospects more and more watch worldwide programming from inside and out of doors their nation of origin,” mentioned James Farrell, VP Worldwide Originals, Prime Video & Amazon MGM Studios. “Our Worldwide Originals technique is constructed on the idea that nice tales can come from wherever and resonate in every single place, and the success we’re seeing throughout genres and areas encourages us to proceed investing in locally-produced tales for a neighborhood and worldwide viewers.”
“We’re thrilled to see Culpa Tuya join with viewers on such an enormous international scale changing into our most-watched Worldwide Unique ever at launch, and I’m delighted we’ll maintain Culpables followers glad with extra to return from the trilogy and writer Mercedes Ron,” mentioned María Contreras, Head of Films & Scripted TV, Prime Video & Amazon MGM Studios. “The continued worldwide success of Spanish Originals with Apocalypse Z and Purple Queen becoming a member of Culpa Tuya within the Prime 10 record, demonstrates the common enchantment of compelling storytelling, no matter language or origin.”
Worldwide Originals Additionally Setting Native Prime Video Viewership Information
In addition to travelling to worldwide audiences, Worldwide Originals launched in 2024 broke data within the nation they have been produced in. Escape hits included Mirzapur, Season 3 (India), which was the most-watched present ever on Prime Video in India throughout its launch weekend; Oshi No Ko (Japan), which had the most important first month efficiency for a Japanese Unique ever in Japan; Who Killed Him? (Mexico), probably the most considered title of all time in Mexico; The Park Maniac (Brazil), the most-watched Brazilian Unique of all time; Nahir (Argentina), the most-viewed title in Argentina in its first month; Ourika (France), probably the most watched French Unique scripted collection in France; and Operación Triunfo (Spain), the most-watched native premiere and the Spanish Unique that has pushed probably the most sign-ups to Prime within the historical past of Prime Video in Spain, amongst others.
“Our aim has at all times been to provide Worldwide Originals which make an outsized affect with audiences of their house nation first,” mentioned James Farrell, VP Worldwide Originals, Prime Video & Amazon MGM Studios. “It’s nice that our funding in fostering native expertise, manufacturing and storytelling continues to attach with prospects domestically by breaking extra viewership data of their nation of origin in 2024.”