Demand for idli-dosa batter of Nandini outstrips provide in Bengaluru
When the Karnataka Milk Federation (KMF) launched whey protein enriched idli and dosa batters underneath its Nandini model, dosa and idli lovers needed to get their arms on the product. However with the provision presently not matching the demand, many purchasers have been disenchanted with the non-availability of the product.
“I used to be very excited to attempt the Nandini dosa batter for the reason that time they introduced it. I enquired at two Nandini parlours close to my home. Neither of them had it with them. They mentioned there isn’t a provide of the batter,” mentioned Vijaya Kumari, a resident of Yelahanka.
Ram Kumar, a resident of Vijaya Financial institution Format, had an identical expertise. “The salesperson within the Nandini parlour in my space had not seen a single packet of the batter since its launch. He mentioned there’s a shortfall in provide, and he’s not getting the batter,” Mr. Kumar mentioned.
The batter was launched by Karnataka Chief Minister Siddaramaiah on December 25. The batter has 5% whey protein and is available in two portions – 450 gram and 900 gram packets. The worth of 450 grams is ₹40 and 900 grams is ₹80.
Though the batter is being offered solely in Bengaluru as of now, the provision is extra concentrated in southern and western components of town, in line with KMF officers.
“Bengaluru is a giant metropolis, and it’ll take a while for us to make sure that the batter is broadly obtainable. We’re getting an excellent response, and are planning to scale up our manufacturing, which is presently 5,000 kg per day. We thought it’ll take not less than a month or extra for the product to develop into standard, nevertheless it began garnering heavy demand in 10 days,” Bheema Naik, Chairman, KMF informed The Hindu.
KMF plans to introduce the batter in different districts of Karnataka primarily based on the response in Bengaluru.
Most prospects who tried the batter, which was launched to compete with different non-public manufacturers out there, had been impressed by the product.
“We acquired a 450 gram packet and will make six dosas. The style was good, and the feel was crispy and so a lot better than many different batters we used to purchase repeatedly,” mentioned Sriharsha M., a resident of Jayanagar.
Revealed – January 18, 2025 03:16 pm IST