Digital Life Certificates Marketing campaign 3.0 Achieves Milestone With 1.30 Crore Certificates Generated | Expertise Information

New Delhi: The Division of Pensions and Pensioners’ Welfare (DoPPW) has concluded its Digital Life Certificates (DLC) Marketing campaign 3.0, which was aimed toward simplifying life certificates submissions for pensioners, significantly tremendous senior residents, the Ministry of Personnel, Public Grievances and Pensions stated in a launch on Sunday.

The marketing campaign noticed about 1.30 crore DLCs generated, making it the largest-ever initiative aimed toward bettering the welfare of pensioners in India, the ministry added. A key spotlight of the marketing campaign was the progressive use of Face Authentication Expertise, which accounted for over 39 lakh DLCs (greater than 30 per cent of the full), marking a 200-fold enhance from the earlier DLC 2.0 marketing campaign.

The ministry additional stated that the face authentication expertise proved significantly helpful for aged pensioners with light fingerprints, differently-abled people, and people residing in distant areas.

Moreover, greater than 8 lakh DLCs have been submitted by pensioners aged 80 and above, showcasing the marketing campaign’s give attention to aged residents.The DLC Marketing campaign 3.0 prioritised inclusion, with a particular give attention to underserved populations, making certain no pensioner was left behind.

Collaboration with 19 banks, India Publish Funds Financial institution (IPPB), and different key departments facilitated nationwide protection. Over 1845 camps have been arrange throughout greater than 800 cities and districts, and 1.8 lakh postmen have been deployed to help pensioners on the bottom.

As per the ministry launch, the marketing campaign’s success might be attributed to the intensive assist from varied stakeholders, together with pensioner welfare associations, pension disbursing banks, the Ministry of Railways, UIDAI, and different authorities our bodies.

The marketing campaign’s geographical attain was huge, with Maharashtra, Tamil Nadu, Uttar Pradesh, and West Bengal rising as key contributors, processing over 20 lakh, 13 lakh, 11 lakh, and 10 lakh DLCs, respectively.

Notably, the Protection Ministry processed 25 lakh DLCs, serving retired armed forces personnel, whereas the Central Civil Ministry and Railways additionally made vital contributions.The marketing campaign noticed lively media outreach by way of DD Information, AIR, SANSAD TV, PIB, and PTI, reaching over 122 million individuals nationwide. 

Intensive publicity, together with TV discussions, radio broadcasts, and social media campaigns, performed an important function in elevating consciousness and making certain a broad participation from pensioners, it added.