‘Ek Hai To Secure Hai’ Turned Tables For BJP In Maharashtra, Will This Be Get together’s New Nationwide Slogan? – News18

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After the Lok Sabha beating in Maharashtra, the BJP reassessed its technique and resurrected itself with ‘Ek Hai To Secure Hai’ slogan, courtesy PM Modi. Will this slogan go nationwide?
The truth that Devendra Fadnavis’s first tweet was the slogan together with ‘Modi Hai To Mumkin Hai’ reveals the significance the BJP attaches to the Hindus consolidation name. (Photograph: PTI)
Yogi Adityanath’s comeback along with his controversial remark — ‘Batenge to Katenge’ remark in Agra – which was in reference to the assaults on Hindus in Bangladesh, and that if Hindus get divided, they may get slaughtered.
The Uttar Pradesh chief minister’s remark was backed by the Rashtriya Swayamsevak Sangh (RSS) on October 26. However Prime Minister Narendra Modi understood that Yogi’s comment had two shortcomings. First, it was in Hindi, which might not be acceptable to many throughout India, and second, the tone of the remark appeared harsh.
A extra subtle and acceptable slogan — ‘Ek Hai To Secure Hai’ — was given by PM Modi throughout his campaigning in Maharashtra to beat the caste division within the identify of Hindutva. Did the slogan work in Maharashtra? The reply is, sure.
Maharashtra is about for a saffron sweep, with Mahayuti profitable 100 and main in 125 constituencies, means above the bulk mark of 145 of the whole 288 seats, at 4 pm on Saturday.
Just some months in the past, the BJP was in a shambles after it received simply 9 seats within the Maharashtra Lok Sabha, down from 23 in 2019, whereas Congress clinched 13 seats, up from simply 1 seat within the earlier election. However the BJP reassessed its technique and resurrected within the meeting elections, courtesy PM Modi’s slogan that appears to have penetrated the Maharashtrian psyche.
The BJP on its half mounted a shrill marketing campaign — each on the bottom and on-line — making an attempt to blur the caste divisions that price it very a lot in populous states like Maharashtra and Uttar Pradesh, bringing down its presumptive complete tally. The BJP marketing campaign had two messages — an pressing want for Hindus to unite and caste division will result in breaking apart of that Hindu consolidation. In Jharkhand, the narrative of Bangladeshi infiltrators was an add-on.
In the course of the press convention on Saturday night, Fadnavis in no unsure phrases stated the credit score for the Maharashtra win goes to the slogan ‘Ek Hai To Secure Hai’ whereas Ajit Pawar appeared on as his NCP didn’t appear snug with it. But it surely appears with this mammoth win, Pawar should stay with it.
The truth that Devendra Fadnavis’s first tweet was the slogan together with ‘Modi Hai To Mumkin Hai’ reveals the significance the BJP attaches to this consolidation name. May this be a touch of one thing larger? “After this large sweep, the BJP will give credit score to the ‘Ek Hai To Secure Hai’ slogan, and definitely the social gathering will go nationwide with this and take a look at it out in all states. Whether or not they succeed or not is one other story, however the message therefore ahead inside BJP might be to not let Hindu vote get dismantled,” says Nistula Hebbar, Senior Journalist to News18.
Lok Sabha MP D Purandeswari, BJP MLA Bhagwandas Sabnani in Madhya Pradesh and Radhika Khera in Delhi are amongst many who credit score the ‘Ek Hai To Secure Hai’ slogan for the saffron sweep in Maharashtra. However what subsequent? Will this slogan be heard in all of BJP’s nationwide, regional or on-line campaigns? No matter it’s, ‘Ek Hai To Secure Hai’ appears to be BJP’s chorus for the time to come back.