Elon Musk’s X hikes up value for premium plus plan to spice up creator funds

Their top-tier plan has elevated from $16 to $22 per thirty days in america, reported Reuters citing a weblog publish. Costs for the essential and premium subscriptions stay unchanged at $3 and $8, respectively.

The highest-tier plan is now priced at $22 per thirty days within the U.S., up from $16, in accordance with a weblog publish.

In October, X adjusted its revenue-sharing mannequin to make sure subscription charges immediately contribute to creator funds, with compensation based mostly on content material high quality and engagement slightly than simply advert views.

The revised pricing mannequin applies to new subscribers, whereas present members can entry the previous charges till January 20.

Premium-plus subscribers are supplied options comparable to ad-free searching, expanded entry to the Grok AI chatbot and Radar, which presents real-time analytics on rising traits by key phrase monitoring.

Earlier than Musk rebranded the platform, X (previously referred to as Twitter) largely relied on promoting for its income. Subscriptions are a key a part of Elon Musk’s plan to drive progress on the firm.

In April 2022, Musk made a suggestion to purchase Twitter for $44 billion after buying a stake within the firm. He lastly accomplished the acquisition in October 2022 and rebranded the corporate as X Corp. in April 2023.

Musk, who can be the CEO of Tesla, SpaceX, Neuralink, turned the primary particular person in historical past to have a web price of $500 billion, in accordance with the Bloomberg Billionaires Index.