Google-Kantar examine paints a cautiously optimistic image of Gen AI adoption in India

Past the app expertise, Google can also be engaged on embedding AI capabilities straight into units via smaller language fashions [File]
| Photograph Credit score: AP

A lately launched examine by Google in collaboration with Kantar India has make clear the evolving panorama of Generative AI (GenAI) adoption throughout the nation. Whereas pleasure surrounding the know-how is rising, important limitations to entry stay, significantly regarding consciousness and ease of use. Nonetheless, early adopters of Google’s Gemini platform are reporting substantial advantages, suggesting a possible pathway for wider acceptance if these hurdles will be addressed – with Google actively working to simplify entry and increase capabilities.

The examine, carried out between November 2024 and March 2025, concerned over 8,000 face-to-face interviews throughout 18 cities from totally different city lessons. The survey focused respondents (known as ‘Indian’ within the report) aged 18-44 years, males & females from socioeconomic class A & B households.

Whereas enthusiasm for AI is constructing, the examine revealed a major data hole. Three out of 5 Indians aren’t acquainted with what AI is or does, and fewer than one in three have tried utilizing any Generative AI software. Three-fourths of these not actively utilizing GenAI cite challenges associated to understanding the best way to entry and use these instruments.

Recognising this problem, Google is specializing in streamlining its AI choices right into a extra user-friendly expertise. “Now we have began to combine so lots of these [GenAI] capabilities. Now, you’re more and more starting to see a single app. The Gemini app has all of those capabilities in-built,” Manish Gupta, Senior Director at Google DeepMind stated in an unique interview with The Hindu.

This consolidation goals to remove the confusion usually related to disparate AI companies and supply customers with a central hub for his or her generative AI wants.

To additional improve accessibility, Google is prioritising multimodal interplay “So customers can ask them [AI] with a number of prompts,” Mr. Gupta famous. This implies customers will be capable of work together with Gemini utilizing textual content, voice, and visible inputs, making it extra intuitive for a wider vary of customers.

One other space Google is specializing in is inclusivity via language help. “Our staff has been onerous at work,” Mr. Gupta emphasised, “We will perceive over 100 Indian languages and enhance high quality [of AI output].” This helps the corporate in localising AI advances significantly in India the place English proficiency isn’t common.

Past the app expertise, Google can also be engaged on embedding AI capabilities straight into units via smaller language fashions. This helps enhance efficiency and cut back reliance on fixed web connectivity, making Gemini extra accessible even in areas with restricted bandwidth.

Regardless of the challenges in accessing AI applied sciences, early adopters are already discovering sensible purposes for Gemini. The examine particulars various use circumstances together with researching complicated matters, aiding with tutorial assignments, planning journey itineraries, getting ‘how-to’ guides, skilled e mail help, buying suggestions, picture era, coding help, and even culinary exploration. 75% of Indians really feel the necessity for a each day development collaborator of their lives to assist them excel, and Gemini seems poised to fill that function.

“For many who have gotten previous the preliminary limitations, the influence of GenAI usually goes past simply process completion – it’s making a difference in how they really feel about their very own capabilities,” Google stated as a part of the examine report.

The Google-Kantar examine paints an image of cautious optimism concerning GenAI in India. Whereas important hurdles stay when it comes to consciousness and usefulness, Google seeks to streamline its choices, prioritize localized language help, and combine AI straight into units are essential steps in the direction of unlocking the know-how’s full potential as a “each day development collaborator” for Indians throughout all socioeconomic backgrounds. Additional insights into Gen Z versus Millennial views on on a regular basis challenges are anticipated to be launched within the full report.