GTA 6 Unlikely to Be Priced in $80 to $100 Vary, Analysts Say
Grand Theft Auto 6 is about to reach in Fall 2025 however with no confirmed launch date, pre-order particulars for the sport aren’t but obtainable. The shortage of readability round pricing and the extraordinary anticipation for the sport has led to hypothesis about GTA 6 presumably breaking the $70 value barrier for video games. An analyst just lately mentioned that some builders had been hoping GTA 6 can be priced between $80 and $100. Responding to the declare, a number of different analysts have now mentioned the sport is unlikely to be priced in that vary.
GTA 6 Unlikely to Be Priced $100
IGN reached out to video games business analysts over doable GTA 6 pricing, all of whom reportedly mentioned Rockstar Video games would hold the pricing for the bottom recreation on the traditional $70. Some even claimed that sure recreation publishers had already breached the $100 mark, providing early entry and different advantages for a premium.
“Most large AAA video games already cost $100 (typically extra) within the first 3-7 days earlier than launch, however they name it ‘early entry’ and slap ‘collector’s version’ within the title,” MIDiA’s Rhys Elliott informed IGN. “Publishers have hijacked collector’s editions as a technique to cost extra for ‘early entry’ – AKA delayed entry for these shoppers unwilling to pay the markup.”
The analyst mentioned that asking $100 with out providing perks like early entry can be a “bridge too far” even for GTA 6.
“They’d discover success both approach. GTA 6 goes to be a cultural phenomenon and will bear a $100 value level, however participant backlash can be vital, and that might be a short-term achieve at a long-term value,” Elliott added. He mentioned that GTA 6, like its predecessor, Grand Theft Auto 5, would financial institution on its on-line part to generate constant income.
“One of many main challenges for GTA 6 is convincing gamers to leap ship from GTA 5’s on-line part, so making a needlessly larger switching value wouldn’t be smart right here,” he mentioned.
James McWhirter, senior video games analyst at Omdia, additionally echoed the identical sentiment. “GTA On-line was key to GTA 5’s ongoing success, driving premium gross sales and subscription service licensing; a precedent Take-Two is unlikely to disrupt with GTA 6’s launch,” he was quoted as saying within the IGN report.
Mat Piscatella, analyst at Circana, additionally shared his opinion about GTA 6 presumably being priced within the $80 to $100 vary in posts on Bluesky final week. He mentioned there was “no want” to extend the value of the bottom recreation when the identical will be executed through different editions of the sport.
“You wish to make the funnel as huge as doable, whereas additionally optimizing launch $. You do not do that be making the bottom value of a recreation so excessive that the funnel narrows,” he mentioned in his submit.
The dialogue about doable larger pricing for GTA 6 was fuelled by the publication of a “state of video gaming in 2025” presentation by analyst Matthew Ball earlier this month.
In his presentation, the analyst claimed that some recreation builders had been hoping GTA 6 can be priced inside the $80 to $100 vary, thus breaking the $70 barrier for titles. In accordance with him, this value shift would assist $50 titles to lift costs to $60, $60 video games to go to $70, and $70 triple-A releases to start out testing the $80 mark. Trendy triple-A releases from platform holders like Sony and Microsoft and massive publishers like Activision, EA and others are normally priced on the $70 mark within the present console technology, breaking the lengthy held $60 barrier.
