Hero and Harley Davidson to develop one other new bike, introduce new X440 variants

With this, Hero is stepping up its recreation to seize an even bigger slice of India’s rising premium bike market.

“The Firm has prolonged its partnership with Harley-Davidson Motor Firm, Inc. in an effort to broaden the Harley-Davidson X440 into new variants in addition to to develop a brand new bike,” Hero introduced in an alternate submitting dated Friday, December 27, 2024.

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The Harley Davidson X440 was the primary brainchild of the Hero-Harley collaboration. The partnership really goes way back to 2020, when Harley Davidson determined to exit native meeting in India attributable to weak demand, leaving Hero primarily in command of present dealerships.

They then determined to collaborate and develop a brand new and smaller bike collectively for international markets.

Launched on July 3, 2023, the X440 acquired greater than 25,000 bookings globally by August 8. It’s manufactured at Hero’s Backyard Manufacturing facility in Neemrana, Rajasthan, and is at the moment priced at ₹2,39,500 onwards (Ex-showroom, Delhi).

Hero then launched the Mavrick 440, based mostly on the identical platform. It’s priced at ₹1,99,000 (Ex-showroom, Delhi).

Each the bikes together with Hero’s different premium choices just like the Xpulse and Karizma are offered by way of its “Premia” dealerships as the corporate largely well-known for its line of inexpensive commuters, appeared to broaden into the premium section. The X440 being a Harley was additionally offered by way of Harley Davidson’s official dealerships.

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Hero’s availability of Premia dealerships has been extraordinarily restricted although, particularly compared with rivals like Royal Enfield.

Nevertheless, it has additionally been increasing the Premia community to greater than 50, aiming to achieve 100 such retailers by March subsequent yr. In October 2024 alone, the corporate inaugurated 9 Premia retailers in numerous cities.

Hero MotoCorp is at the moment the world’s largest producer of two wheelers. It offered a complete of 5.62 million items throughout the monetary yr 2023-24, which was a few 5.5% improve in gross sales, in comparison with the 5.33 million items it offered in 2022-23.

With regards to Harley Davidson in India, aside from the X440, it at the moment provides the Nightster ( ₹13,39,000), Nightster Particular ( ₹14,09,000), Sportster S ( ₹16,49,000), Fats Bob 114 ( ₹21,49,000), Pan America Particular ( ₹24,64,000), Fats Boy 114 ( ₹25,69,000), Heritage 114 ( ₹27,19,000), Breakout 117 ( ₹30,99,000), Avenue Glide ( ₹38,79,000), and Highway Glide ( ₹41,79,000). All the costs are ex-showroom, Delhi.

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How did Hero Motocorp shares carry out?

Hero Motocorp Ltd shares closed at ₹4,239.50 on the Bombay Inventory Alternate (BSE) after the week’s buying and selling session ended on Friday, December 27, 2024.

This was a drop of 36.85 factors or 0.86%.