‘How did we lose our viewers?’ – Firstpost

R. Madhavan, who was lately seen in Netflix’s Take a look at and can now be seen in Kesari: Chapter 2, lately expressed his shocked over India’s obsession with Korean content material.

“Within the South—and actually, throughout most of India—Ok-pop has taken over fashionable tradition,” he informed IndiaTV.

Madhavan added, “How did Ok-pop handle to seep into our tradition like this? How did we lose our viewers? What’s totally different about their storytelling?” he puzzled aloud, including with fun, “These questions are frying my mind proper now.”

Flashy visuals, massive stars and massive bang promotions might have labored in a movie’s favour earlier however audiences as we speak are prioritising compelling performances greater than something, says R Madhavan.

The actor stated it doesn’t matter how massive or small the movie is, it is not going to do nicely with out really good performers.

“Which is a superb reduction as a result of in the event you don’t have actors in your movies who can actually get into character, ship their strains nicely, and impress with their capacity to step exterior the norm, nobody will watch the film,” the actor informed PTI.

Requested whether it is regarding that solely mass entertainers, notably from the South, are raking in massive numbers on the field workplace as of late, Madhavan stated many movies with out massive stars have additionally carried out nicely.

“Small movies like ‘Munjya’ as an illustration have carried out so nicely. Folks checked out movies, which have been surprising… On the identical time, there have been many giant massive ticket movies which have flopped and not using a whisper. So, I feel it truly is a matter of how aspirational and the way massive screen-friendly the content material and the performances are,” he added.