‘ICICI Pru Edge results in 37% progress in agent productiveness’

IPRU Edge, the ‘Advisor Stack’ supplied by ICICI Prudential Life Insurance coverage, has led to a 37% enhance in its agent productiveness in H1-FY25, the corporate stated in an announcement.

 Srinivas Balasubramanian, Chief of Product and Advertising, ICICI Prudential Life Insurance coverage, stated, “The Advisor Stack or IPRU Edge offers our advisor community entry to highly effective instruments and options that helps them develop their enterprise by enabling them to concentrate on income producing duties as an alternative of administrative actions.”

“The advisors utilizing IPRU Edge have proven in a 37% enhance in productiveness and a 49% year-on-year progress within the contribution of the Company channel in direction of the retail weighted obtained premium in H1-FY2025,” he stated. 

“In the identical interval the thirteenth and twenty fifth month persistency ratios of advisors utilizing IPRU Edge was 91.7% and 89.6% respectively. That is increased in comparison with the general Company channels thirteenth and twenty fifth month persistency ratios which have been 90.0% and 86.7% respectively,” he added. 

The ‘Advisor Stack’ empowers the corporate’s advisor community of over 2 lakh brokers to develop their enterprise, handle operations and repair prospects.

[As much as] 61% of the corporate’s prime tier advisors are actually energetic customers of the stack as IPRU Edge, serves as an workplace on-the-go, enabling brokers to focus their efforts on new buyer acquisitions reasonably than administrative actions. 

Brokers get entry to new enterprise leads, generate demand by social media and supply the best-in-class service to prospects. Additionally, it allows them to view their enterprise and earnings. The help supplied by IPRU Edge positions the Firm as the most effective life insurer to companion with for advisors.