India, Meta Launch “Be An Empowered Client” Marketing campaign For Digital Security
New Delhi:
The Ministry of Client Affairs on Tuesday introduced a partnership with tech firm Meta to launch a client consciousness marketing campaign referred to as “Be an Empowered Client” geared toward enhancing digital literacy and safety for on-line customers.
The initiative, unveiled by Client Affairs Minister Pralhad Joshi and Meta’s Chief International Affairs Officer Joel Kaplan, will function underneath the federal government’s present “Jago Grahak Jago” (Wake Up Client) marketing campaign framework, an official assertion stated.
“Client consciousness is essential to a sustainable and safe digital expertise,” Pralhad Joshi stated on the launch occasion, including that the collaboration would prolong the division’s client safety efforts to distant areas of the nation.
The joint marketing campaign will give attention to educating Indians about recognising on-line threats and selling higher digital security habits, together with utilizing sturdy passwords, verifying on-line info, and reporting suspicious exercise.
In the course of the announcement, the minister additionally revealed a separate AI-driven mission developed with IIT Bombay and supported by Meta.
The initiative leverages Meta’s Llama 2 language mannequin to create “GrahakNyay”, a consumer-focused chatbot designed to enhance entry to details about client rights and streamline the criticism submitting course of.
Client Affairs Secretary Nidhi Khare stated the chatbox will guarantee seamless criticism submitting and determination of grievances.
“At Meta, we expect AI will help folks shield themselves and be told. By making AI extra accessible, we hope to enhance client consciousness, streamline redressal processes, and equip folks with the information they should make knowledgeable selections on-line,” Kaplan stated.
The partnership comes amid ongoing efforts by India’s client safety authorities to handle rising challenges within the digital market, together with deceptive ads, unfair commerce practices, and client vulnerability in e-commerce transactions.
(Apart from the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)
