India’s Smartphone Market Grows 7% To Attain 39 Million Items In April-June | Know-how Information
New Delhi: Pushed by easing stock challenges and renewed vendor exercise, India’s smartphone market rebounded within the April-June interval, rising 7 per cent 12 months to achieve 39 million models, in response to a brand new report. The expansion was primarily fuelled by recent launches concentrated within the second quarter, following a cautious Q1 the place distributors held again as a consequence of elevated stock ranges, in response to Canalys (now a part of Omdia).
“Heightened competitors past the highest 5 is reshaping India’s smartphone panorama, as premium incumbents and design-led challengers refine their playbooks,” stated Sanyam Chaurasia, Principal Analyst. Apple ranked sixth in Q2 2025, with the iPhone 16 household accounting for over 55 per cent of its shipments, whereas the iPhone 15 and 13 continued to drive demand throughout value tiers.
In line with the report, Vivo (excluding iQOO) led the market with 8.1 million models shipped and a 21 per cent market share. Samsung adopted in second place with 6.2 million models and a 16 per cent market share. OPPO (excluding OnePlus) climbed to 3rd with 5 million models, edging previous Xiaomi, which additionally shipped 5 million. realme accomplished the highest 5 with 3.6 million models.
“With restricted natural demand, India’s smartphone market in H2 2025 will hinge extra on channel execution than product launches,” said Chaurasia. Manufacturers are actively locking stock with distributors and retailers by means of channel incentive applications forward of the upcoming festive season in India. These embody high-value rewards – starting from overseas journeys to car rewards – tied to efficiency throughout Monsoon gross sales, Durga Puja and Diwali cycles, the report stated.
Retail infrastructure upgrades are gaining tempo, with improved sales space setups, structured shelf placements and stricter quarterly targets for promoter engagement and in-store execution. On the identical time, manufacturers are doubling down on affordability by increasing long-tenure financing choices, particularly for mid- to high-end fashions.
