Jeep reveals new Cherokee SUV, confirms hybrid mannequin

DETROIT — Jeep on Thursday revealed the primary particulars and picture of its new Cherokee SUV, which the corporate expects to help within the model’s turnaround when it arrives later this 12 months.

The Stellantis model stated the brand new midsize SUV will characteristic a hybrid powertrain choice however declined to specify if it will be a standard hybrid or plug-in hybrid electrical automobile (PHEV), which the corporate at the moment provides on a number of SUVs.

“The all-new Jeep Cherokee headlines our efforts to ship extra product, innovation, alternative and commonplace content material to clients than ever earlier than,” Jeep CEO Bob Broderdorf stated in a press release. “Jeep Cherokee will boast aggressive pricing that strikes on the core of the most important automobile phase and sits completely between Jeep Compass and Jeep Grand Cherokee to bolster our profitable mainstream lineup.”

Affordability has been an issue for Jeep gross sales amid worth will increase lately. An entry-level mannequin of the Cherokee began round $30,000 for the 2022 mannequin 12 months, in line with Vehicles.com. That’s near the present Jeep Compass at about $27,000. The 2025 Grand Cherokee begins at roughly $36,500.

The corporate declined to launch different particulars of the automobile, together with its manufacturing location. Analysts and union officers have stated the brand new SUV is predicted to be produced at a plant in Mexico — a choice that was made previous to President Donald Trump’s election and ongoing automotive tariffs of 25% on imported autos into the U.S.

The final technology of the Cherokee was produced at a plant in Illinois, which has been idled for the reason that autos was discontinued in early 2023 amid cost-cutting efforts and manufacturing realignments.

The cancellation of the Cherokee and a smaller SUV known as the Renegade after the 2023 model-year contributed to ongoing gross sales declines for the model.

Jeep, a coveted model within the automotive business, has reported six consecutive years of U.S. annual gross sales declines, with a ten% decline by way of the primary quarter of this 12 months.

The SUV model is predicted to be a precedence for incoming Stellantis CEO Antonio Filosa, who was main Jeep’s turnaround earlier than being promoted final 12 months to steer the corporate’s Americas area.