‘Kyunki Saas Bhi Kabhi Bahu Thi’ makes historic return, clocks 1.6 billion watch minutes in launch week

Common each day cleaning soap Kyunki Saas Bhi Kabhi Bahu Thi has made a spectacular comeback with its second season, clocking over 1.659 billion minutes of watch time throughout tv and streaming platforms within the launch week, broadcaster Star Plus mentioned on Thursday.

The Ektaa Kapoor-created present, which returned on July 29, witnessed a large response, drawing 31.1 million TV viewers in simply 4 days, with 15.4 million tuning in for the premiere episode alone, a press launch mentioned.

This makes it the highest-rated fiction launch throughout basic leisure channels (GECs) in current instances and the biggest-ever GEC fiction debut throughout each tv and digital in India, it added.

The present additionally topped the weekly tv score factors (TRP) charts, collectively main with Anupamaa at a TRP of two.3, in response to knowledge offered by Broadcast Viewers Analysis Council of India (BARC).

It ranked forward of Yeh Rishta Kya Kehlata Hai (2.0), Laughter Cooks (2.0), and Taarak Mehta Ka Ooltah Chashmah (1.9), cementing its standing because the most-watched fiction present of the week.

Within the revival of Kyunki Saas Bhi Kabhi Bahu Thi, the each day cleaning soap that after outlined Indian prime-time tv within the early 2000s, actor-turned-politician Smriti Irani returns as the enduring Tulsi Virani, becoming a member of a mixture of acquainted faces and recent expertise.

“The return of Kyunki Saas Bhi Kabhi Bahu Thi has confirmed that nice storytelling by no means loses its energy. We approached this launch with a two-fold imaginative and prescient: to reignite the deep nostalgia related to one among India’s most iconic reveals, whereas additionally crafting a up to date storyline and viewing expertise that resonates with at present’s audiences.

ALSO READ: ‘Balika Vadhu’ star Avika Gor declares engagement to Milind Chandwani

“The record-breaking numbers throughout Star Plus reaffirm our perception within the timeless enchantment of compelling narratives. This launch is a cultural second that bridges generations, and we’re proud to have delivered it to thousands and thousands of houses throughout platforms,” Sumanta Bose, Head of Cluster, Leisure (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar, mentioned in an announcement.

The present additionally generated important on-line buzz, garnering over 17,300 mentions throughout social media platforms, in response to the channel.