Meet the person behind Bergdorf Goodman’s iconic vacation home windows
As the vacation season lights up New York Metropolis, few traditions shine brighter than the enduring vacation home windows at Bergdorf Goodman. The luxurious division retailer‘s shows are extra than simply decorations — they’re artworks.
And the mastermind behind the artwork is David Hoey, the senior director of visible presentation at Bergdorf Goodman. He has been with the shop for greater than 20 years and oversees the design of the home windows every year.
He famous that there is not any faculty for making window shows, and that it appears nobody within the discipline units out to do the job “on objective.”
“We simply form of occurred into it,” he mentioned. “And we would not wanna do anything as a result of we’re doing a bit of of the whole lot. We’re doing a bit of theater, a bit of storytelling, a bit of promoting, a bit of style.”
This yr’s theme is “Toast of the City,” a nod to the two hundredth anniversary of Fifth Avenue’s retail strip. The shop’s 5 massive home windows characteristic references to iconic parts of the avenue, akin to parks, libraries and flagship shops. Hoey’s group used quite a lot of supplies, together with precise taxi components, to create scenes that commemorate New York.
Planning for the shows begins in February, and craftsmen work in warehouses for months creating the detailed items. The completed home windows are put in in simply two weeks earlier than being revealed to the general public.
Considered one of this yr’s standout items is a rhinestone-covered praying mantis, made up of 100,000 rhinestones, together with a typewriter show.
Hoey’s consideration to element is clear as he directs his group to make sure every bit is completely positioned.
“It’s creating virtually vacation delirium for the purchasers,” mentioned Darcy Penick, president of Bergdorf Goodman.
The home windows will likely be on show at Bergdorf Goodman till Jan. 6, persevering with a practice that has delighted consumers and passersby for many years.
“There’s a query of .. yearly, did we obtain what we got down to obtain?” he mentioned. “I might say this yr, we did.”
