Meta introduces Oakley AI sensible glasses that begin at $399

Meta is increasing its line of AI-powered eyewear by way of a brand new partnership with sportswear model Oakley.

The brand new sensible glasses launched Friday, known as Oakley Meta HSTN, had been constructed for efficiency put on and are supposed for “athletes and followers alike” in accordance with a Meta assertion. The total lineup will arrive this summer time, Meta says, with glasses beginning at $399.

“Constructed for all times on the sector, path, or observe, with on a regular basis use instances, Oakley Meta is right here to evolve sport and improve efficiency,” Meta states on its web site.

The high-tech frames are a part of Meta’s partnership with EssilorLuxottica, the eyewear model Meta labored with to launch its first spherical of AI sun shades with Ray-Ban in 2021. 

Whereas the Oakley Meta HSTN glasses characteristic Oakley’s typical type, the frames additionally embrace Meta’s expertise, with small cameras that may report movies hands-free and Bluetooth audio system so wearers can take heed to music and podcasts whereas they’re on the go. 

The sensible glasses additionally permit customers to ship and obtain textual content messages and make calls. 

Every pair is provided with a private AI assistant that solutions questions after being prompted by the phrase, “Hey Meta.” In a teaser video, former NBA participant J.R. Smith is proven taking part in golf with the glasses on when he asks, “Hey Meta, how sturdy is the wind right now?”

“The wind is blowing 12 mph from the northwest,” Meta AI responds.

Because the glasses are supposed for athletes, Meta is leaning on well-liked sports activities figures to get the phrase out. The promoting marketing campaign will probably be led by World Cup winner Kylian Mbappé and three-time Tremendous Bowl MVP Patrick Mahomes, Meta mentioned in its assertion.