Nationwide E-book Belief India Introduces ‘Vidya’—The New Face of Studying and Discovery

In a landmark collaboration set to rework how younger minds interact with books and training, the Nationwide E-book Belief India (NBT) and Warner Bros. Discovery have unveiled Vidya, a dynamic new mascot designed to encourage curiosity, foster creativity, and promote the enjoyment of studying amongst youngsters in India and past. As a key commerce costume aspect for NBT, Vidya will function a recognizable image of studying, transcending geographical and cultural boundaries.
A Image of Studying and Exploration
Launched on India’s 76th Republic Day, Vidya embodies curiosity, patriotism, humility, and kindness, resonating deeply with younger learners. As a ‘Studying Associate’ for kids, she’s going to interact them by means of instructional content material, important exam-time ideas, and interactive storytelling, featured on Pogo, Cartoon Community, and Discovery Children.
A Strategic Alliance for Schooling
This initiative aligns with India’s Nationwide Schooling Coverage, which emphasizes revolutionary and interesting studying experiences. By means of Vidya, NBT goals to nurture crucial considering, ignite a ardour for studying, and improve studying outcomes for college students nationwide.
Shri Yuvraj Malik, Director of the Nationwide E-book Belief, expressed his enthusiasm, stating:
“With Vidya, we intention to make books extra accessible and studying extra fulfilling for kids. This initiative won’t solely encourage younger minds but additionally empower them with the data and expertise wanted to thrive in an interconnected world.”
Strengthening Digital Studying with Rashtriya e-Pustakalaya
Past tv, Vidya will play a key position in selling the Rashtriya e-Pustakalaya app—a digital initiative by the Division of College Schooling and Literacy, Ministry of Schooling. This platform supplies high quality digital books throughout a number of genres, languages, and educational ranges, making certain common entry to studying supplies anytime, wherever.
A Grand Debut on the New Delhi World E-book Truthful 2025
Vidya’s launch coincides with the extremely anticipated New Delhi World E-book Truthful (NDWBF) 2025, set to happen from February 1st to ninth at Bharat Mandapam, New Delhi. As one of many world’s main literary occasions, NDWBF will proceed the Republic@75 theme, celebrating India’s wealthy literary heritage and forward-thinking instructional initiatives.
Tanaz Mehta, Govt Director of Promoting Revenues, South Asia, Warner Bros. Discovery, emphasised the importance of this collaboration, stating:
“We’re proud to assist the Nationwide E-book Belief and New Delhi World E-book Truthful, each of which play an important position in selling data and literature. By means of Vidya, we hope to ignite a ardour for discovery and make the magic of studying come alive for kids throughout India.”
Paving the Method for an Enlightened Technology
With Vidya main the cost, the collaboration between NBT and Warner Bros. Discovery goals to revolutionize training by means of storytelling, expertise, and revolutionary studying assets. By making books extra accessible and studying extra participating, this initiative aspires to domesticate lifelong learners and empowered residents who will contribute to India’s progress.
As Vidya embarks on her journey to turn into each baby’s trusted studying companion, she represents a daring step towards making training a joyful and transformative expertise for future generations.