Nothing seems to boost $100 million, increase past smartphones & wearables as gross sales cross $1bn – Firstpost

Nothing, the London-based smartphone model, is aiming to boost not less than $100 million to gasoline its development and increase its product vary. The corporate, which launched in 2021, has rapidly captured consideration with its distinctive, clear smartphone designs and modern audio merchandise.  

Backed by Google’s enterprise arm and Tony Fadell, the person behind the iPod, Nothing just lately kicked off a Sequence C funding spherical to assist its formidable plans.

Spectacular development and impressive plans

Nothing has already made a mark with its smartphones, that are priced between $250 and $700, and its rising vary of earbuds and a smartwatch. Led by Carl Pei, co-founder of OnePlus, the startup has confronted stiff competitors however has managed to carve out its personal area of interest.  

In 2024, Nothing doubled its annual income to over $500 million and hit a serious milestone by surpassing $1 billion in lifetime gross sales. The corporate has additionally offered over 7 million items throughout all its product classes, and its margins have proven enchancment in comparison with final 12 months.

Worldwide attain and future objectives

Whereas you should buy Nothing merchandise within the US, the corporate is doing most of its enterprise abroad. Its largest market is India, adopted by Germany and the UK. For its audio merchandise, the US is the main market, with robust gross sales additionally within the UK, Germany, and Japan.

This 12 months, Nothing is specializing in increasing its presence outdoors the US, however they plan to make an even bigger push into the American market by 2026.

Transferring past smartphones

Wanting past smartphones and wearables, Nothing is exploring new product classes to broaden its lineup. With round 600 workers, the corporate manufactures gadgets in China and India, and it’s engaged on enhancing the software program expertise by including extra synthetic intelligence options. These updates are set to launch within the first half of the 12 months, offering much more performance for his or her rising vary of merchandise.

As Nothing continues to develop and innovate, this new spherical of funding will assist the corporate increase its attain and strengthen its place in a fiercely aggressive market. With a transparent imaginative and prescient for the long run, the model seems set to make some daring strikes within the coming years.