Pankaj Tripathi Onboarded For A Main Automobile Model's New Advert Marketing campaign

New Delhi: Actor Pankaj Tripathi is the brand new face of Hyundai’s newest promoting marketing campaign. Innocean India, the carmaker’s artistic accomplice, has unveiled the marketing campaign with Tripathi, highlighting the emotional and sensible concerns that affect automobile purchases in India. It focuses on a standard dilemma confronted by consumers – selecting between aspirational needs and good monetary selections with value-driven offers.

The marketing campaign has been rolled out throughout tv, print, radio, and digital platforms to make sure most attain. It marks Hyundai’s continued effort to attach extra deeply with Indian households amid rising challenges from Indian rivals like Tata Motors and Mahindra.

Santosh Kumar, COO of Innocean India, mentioned, “Selecting Pankaj Tripathi was an apparent resolution. Individuals see themselves in him. He’s relatable. We wanted a voice that brings each relatability and confidence.”

Virat Khullar, AVP and Vertical Head – Advertising and marketing of Hyundai Motor India Restricted, expressed, “We’re delighted to welcome Pankaj Tripathi because the model ambassador for this marketing campaign. Automobile shopping for is usually a head-versus-heart resolution, and thru this marketing campaign, we need to guarantee prospects that Hyundai is the reply to each.”

Pulak Bisht, Inventive Lead at Innocean India, has additionally vouched for the actor and mentioned, “Pankaj Tripathi has a singular attraction. When it got here to delivering our message, ‘Logey toh Hyundai hello, chahe dil ki suno ya offers ki’, we couldn’t consider anybody extra becoming.”