Piccadily Turns into The first Indian Alcobev Firm To Adapt NFC Expertise To Fight Counterfeiting
New Delhi, Delhi, India – Enterprise Wire India
In a pioneering transfer to safeguard shoppers and reinforce belief in premium Indian spirits, Piccadily Agro Industries Restricted has turn into the primary Indian alco-bev firm to implement ForgeStop’s cutting-edge anti-counterfeit sensible label know-how for its acclaimed Indri Single Malt.
With counterfeiting rampant in India – the place it is stated that extra Scotch is consumed than Scotland even produces – Piccadily has taken a daring and proactive step. By integrating NFC-enabled sensible labels into its packaging, the corporate is setting a brand new benchmark in authenticity and transparency, investing considerably to make sure shoppers obtain solely real, authentic merchandise, reinforcing belief in premium Indian spirits.
ForgeStop InfoTap Labels on Piccadily merchandise make the most of EM Microelectronic echo-V chips with 128bit AES encryption and dynamically altering tokens – giving them financial institution degree safety and making them just about not possible to pretend. In addition they characteristic tag-tamper detection – alerting a shopper if the bottle seal has ever been damaged – this prevents bottle re-use, a serious problem with Alcohol counterfeiting that’s troublesome to fight with different applied sciences. Its platform creates a singular digital twin of each product in the intervening time of manufacturing and secures the product till it is loved by the client. The software program permits for app-free authentication and gives batch degree product info – making it essentially the most user-friendly anti-counterfeit know-how accessible. This know-how could be related to the blockchain producing an immutable product journey – securing provide chains.
In contrast to static applied sciences corresponding to QR codes or holograms, this NFC faucet and confirm expertise permits prospects to easily faucet their smartphones to the bottle to immediately affirm its authenticity and look at batch-level info.
“As a model dedicated to authenticity and high quality, we’re proud to be the primary Indian single malt model to take this daring step,” stated Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Restricted. “Counterfeit alcohol is a severe problem in India and globally. With ForgeStop’s sensible know-how, our prospects can get pleasure from Indri with the boldness that what’s within the bottle is strictly what we crafted.”
“We’re proud to accomplice with Piccadily Distilleries, a globally acknowledged model main the best way in product integrity. With ForgeStop’s sensible label know-how, shoppers can immediately confirm authenticity and entry product info with a easy tap-no app required. It is a seamless mix of safety and model storytelling,” stated Terry Katz, CEO of ForgeStop.
As per the TRACIT (Transnational Alliance to Fight Illicit Commerce) September 2023 report on India, a major share of alcohol bought in India is counterfeit-well above the worldwide average-and the issue is escalating quickly. Counterfeit alcohol not solely harms manufacturers but in addition poses severe dangers to shopper well being.
With this first-of-its-kind initiative, Piccadily is elevating the requirements of transparency, security, and innovation within the Indian spirits industry-paving the best way for a safer and related future for whisky lovers.
*Supply- Supply (TRACIT Report on India)
Supply (OECD Illicit Commerce Report)
Inventory Ticker: (PICCADIL | 530305 | INE546C01010)
About Piccadilly Agro Industries Restricted (PAIL)
Piccadilly Agro Industries Restricted (PAIL) is a publicly listed firm on the Bombay Inventory Trade (BSE: PICAGRO). The corporate operates primarily in two strategic enterprise segments: Distillery and Sugar. Its manufacturing facility is situated in Indri, Haryana, covers 168 acres and is provided with superior know-how for producing a various vary of merchandise, together with Malt, Additional Impartial Alcohol (ENA), Ethanol, and White Crystal Sugar.
Piccadilly Agro Industries Restricted has established itself as a key participant within the alcoholic drinks {industry}, significantly famend for its experience in malt spirits. The corporate boasts a sturdy portfolio that features premium expressions of Indri single malt whisky, blended malt whisky manufacturers and Camikara, premium sugarcane juice aged rum.
In 2022, Piccadilly Agro Industries Restricted made a major mark with the launch of ‘Indri’ its flagship single malt whisky model, aimed toward catering to discerning shoppers who admire high quality and craftsmanship in spirits. By specializing in premiumization methods and leveraging its technical capabilities, the corporate has efficiently positioned itself as a pacesetter within the Indian single malt whisky market by changing into the ‘quickest rising single malt whisky model’ in 2024.
Web site: www.piccadily.com
About ForgeStop
ForgeStop is a related product know-how firm that helps manufacturers ship participating, trusted product experiences whereas defending towards counterfeiting, provide chain fraud, and misplaced shopper belief. Its sensible label platform permits interactive product experiences that defend manufacturers and interact consumers.
Web site: www.forgestop.com
Media Contact Particulars
Nazish Khan, Avian WE, nazishk@avianwe.com, +91-9538385162
Abhishek Haryson, Avian WE, a.haryson@piccadily.com, +91-9891356547
