Raanjhanaa Re-Launch Row: Eros Hits Again At Aanand L Rai Over AI-Altered Ending – Controversy Defined | Films Information

New Delhi: Because the cult basic Raanjhanaa gears up for a re-release 12 years after its authentic debut, an argument surrounding the movie’s ending has taken heart stage.

Promotional posters revealed that the Dhanush and Sonam Kapoor starrer would function “a brand new ending powered by Synthetic Intelligence.”

Aanand L Rai Rejects AI-Altered Ending

Nonetheless, director and co-producer Aanand L Rai revealed that he was neither knowledgeable nor consulted by the studio, Eros Worldwide, in regards to the change to the movie’s conclusion.

In an interview with SCREEN, Rai mentioned, “I received to know by means of a social media announcement a few days in the past. Individuals have already been messaging me asking why the ending is being modified. I simply can’t wrap my head round this.”

After his request to halt the change was denied, the filmmaker formally requested that his identify be faraway from the AI-altered model of the movie.

“I don’t get it. How can they do that? It’s an ending folks have liked! If not the filmmaker, a minimum of take heed to the viewers,” he added.

In accordance with a number of media experiences, the AI-altered model modifications the unique tragic ending- Dhanush’s character, Kundan, doesn’t die and as an alternative has a “completely happy ending.”

“What’s a contented ending? It’s a tragedy, that’s an emotion. How are you going to meddle with feelings? The voice of the movie lies in that ending,” Rai mentioned.

Rai additionally raised broader issues about the usage of AI to reimagine tales. “The one good factor that’s come out of that is I’ve learnt my lesson. I’ve to be very cautious whereas signing the dotted line. A studio doesn’t care in regards to the story. Simply to earn just a few crores, they’re tampering with a author, director, and actor’s creation,” he warned, urging fellow filmmakers to be cautious about their rights.

Eros Media World Reacts

Eros Worldwide has categorically denied Aanand L Rai’s allegations, stating that the altered ending is a inventive reinterpretation—not a alternative.

As per a number of media experiences, the corporate’s Group CEO, Pradeep Dwivedi, mentioned: “The re-release is a respectful reinterpretation and never a ‘tampering’ of the unique. It’s clearly positioned as an alternate, AI-enhanced model akin to basic cuts or re-edits seen globally.”

The corporate additional said that it holds the only and unique copyright of the movie. It emphasised that the reinterpretation was “developed with sensitivity and respect for the unique inventive crew’s contribution.”

Citing Indian copyright regulation, Eros added: “The producer of a cinematographic work is its authorized creator, and ethical rights vest with the producer not the director.”

Why Is Eros Releasing a New Model of Raanjhanaa?

In accordance with a report by News18, Eros Worldwide has reportedly bought the up to date, AI-enhanced model of Raanjhanaa to Tamil Nadu-based distributor Upswing Leisure for a Tamil-language launch.

The unique Raanjhanaa tells the story of Kundan (Dhanush), a Hindu boy in love with Zoya (Sonam Kapoor), a Muslim lady. Within the authentic ending, Kundan is tragically shot throughout a rally and later dies in a hospital.

Nonetheless, within the AI-generated Tamil model, the story has been rewritten to provide Kundan a distinct and reportedly completely happy ending.