Entry Denied
01
Ramya questions ‘non-Kannadiga’ Tamannaah Bhatia’s appointment as Mysore Sandal Cleaning soap ambassador: ‘So out of contact’
Might 26, 2025 05:53 PM IST
Ever since Tamannaah Bhatia has been roped in because the model ambassador of Mysore Sandal Cleaning soap, there was a number of backlash.
The appointment of Tamannaah Bhatia because the model ambassador for the Karnataka Soaps and Detergents Restricted (KSDL)-backed Mysore Sandal Cleaning soap has not gone down nicely. Actor Ramya, aka Divya Spandana, questioned the timing of creating a ‘non-Kannadiga’ model ambassador at a time when Karnataka was combating for ‘Kannada pleasure’. (Additionally Learn: ₹6.2 crore deal as model ambassador of Mysore Sandal Cleaning soap will get backlash; Karnataka minister defends”>Tamannaah Bhatia’s ₹6.2 crore deal as model ambassador of Mysore Sandal Cleaning soap will get backlash; Karnataka minister defends)
Ramya questions Tamannaah Bhatia’s Mysore Sandal Cleaning soap deal
Ramya shared her opinion about Tamannah getting appointed the model ambassador on X (previously Twitter) and Instagram, writing, “Respect the intent to revive KSDL however the execution looks like an eyewash. Even from a enterprise perspective particularly when the corporate is dwindling imho Mysore sandal cleaning soap is iconic and carries big legacy it doesn’t want a model ambassador (Amul, Apple, Dove, Amazon).”
She then added that with the transfer they’ve ‘alienated’ Kannadigas, writing, “By taking a non-kannadiga as a model ambassador to focus on the buyer market within the north they’ve alienated its personal folks, its core loyal client base- the kannadiga. It fails us particularly at a time once we’re combating to retain our Kannada pleasure.”
Ramya additionally identified the obsession with honest pores and skin after Tamannaah’s appointment, “Girls have fought for hundreds of years from voting rights to unrealistic magnificence requirements on runways to skincare to equal pay – and right here we’re nonetheless being instructed honest pores and skin is aspirational. Mysore sandal cleaning soap’s power lies in its relatability – Clearly those concerned are so out of contact.”
She additionally posted a screengrab of an opinion piece she wrote for TOI, by which she highlighted, “The outrage isn’t in opposition to Tamannaah – she’s merely a star doing her job. It’s about us. It’s a couple of state-owned enterprise ignoring the profound, natural connection it already has with its folks.”
The controversy defined
Information broke final week that Tamannaah secured a ₹6.2 crore contract with the Karnataka authorities to function the model ambassador for Mysore Sandal Cleaning soap for 2 years. The transfer was met with huge backlash, with many questioning why a Kannada star wasn’t roped in for the position. MB Patil, Minister for Commerce & Industries, Infrastructure GoK, defended the choice and said that the choice to rope her in was taken to penetrate the markets past Karnataka.
