Realme’s CMO India Talks About 15 Sequence Tailor-made for Gen Z With AI Capabilities and How Offline Channel Emerged as a Darkish Horse
Realme’s numbered collection is lastly getting an all-new addition with the 15 collection, comprising the 15 and 15 Professional smartphones. Out of the 2, the Realme 15 Professional is the primary to function the Snapdragon 7 Gen 4 chipset, which comes with a big leap in efficiency and AI capabilities. The corporate claims that it packs a 7000mAh battery in a 7.69mm slim physique, making it the slimmest within the business. The machine additionally options AI enhancements, together with AI Celebration Mode and AI Edit Genie, amongst others, that additional improve the general person expertise.
Devices 360 had the chance to take a seat down with Francis Wong, Chief Advertising and marketing Officer at Realme India, forward of the massive launch, to debate the brand new collection, AI enhancements, and extra, alongside Sumit Sonal, Head of Advertising and marketing at Qualcomm India, who answered questions concerning the chipset alternative for the 15 Professional.
Realme 15 Sequence: AI buzzword and offline channels as a brand new darkish horse
We began with a tagline that is presently showing in all advertising and marketing communication across the Realme 15 collection – ‘AI Celebration Cellphone’ What does it imply? Wong defined, “The tagline ‘AI Celebration Cellphone’ encapsulates our imaginative and prescient of delivering a smartphone expertise that actually resonates with Gen Z—one which’s good, trendy, and at all times prepared for motion. With the Realme 15 Sequence – the Realme 15 Professional 5G and Realme 15 5G, we have targeted on integrating superior AI-powered imaging capabilities that adapt seamlessly to dynamic, fast-paced environments—whether or not it is a low-light occasion, a live performance, or a spontaneous hangout.”
He provides, “Gen Z customers are inherently expressive and social-first, and this machine is designed to empower them to seize and share these genuine moments effortlessly. This spirit ties instantly into our ‘Dwell for Actual’ marketing campaign, which celebrates unfiltered self-expression and encourages customers to embrace life as it’s—daring, uncooked, and unapologetically actual. From the daring, ergonomic design to the dependable efficiency at its core, each ingredient of the cellphone has been curated to ship a vibrant, all-day expertise. That is greater than only a cellphone—it is an extension of their life-style.”
Realme believes that by positioning itself because the “AI Celebration Cellphone,” the model is talking on to India’s youth. “We’re proud to supply them a tool that retains up with their tempo and vitality,” he added.
Subsequent, we needed to grasp which channel, for the Realme model, has emerged as a darkish horse in India: on-line or offline?
Francis Wong, Chief Advertising and marketing Officer, Realme India
“We have at all times believed in a balanced method to each on-line and offline channels. Whereas our on-line platforms proceed to play a vital position in reaching a wider viewers with effectivity, it’s the offline section that has steadily emerged as a darkish horse for the model in India,” Wong mentioned.
It’s the offline section that has steadily emerged as a darkish horse for the model in India.
“In Q1 alone, we shipped 3.5 million items, with 58% of them by means of offline channels—a transparent reflection of the power and momentum of our offline technique. Over the previous yr, we have made constant efforts to strengthen our retail presence throughout the nation, enabling customers to expertise our merchandise firsthand. This on-ground engagement has not solely constructed deeper belief with our customers but in addition helped us cater to evolving shopping for preferences throughout Tier 2 and Tier 3 markets. Realme’s technique of classifying merchandise for each platforms helped us attain our target market. By reinforcing our presence in brick-and-mortar shops and guaranteeing product accessibility throughout all touchpoints, we’re creating a very omni-channel model expertise,” he added.
After-sales service stays an space of dedication for Realme
With Realme increasing aggressively in India, after-sales service is a vital level. We needed to grasp whether or not Realme plans to provide you with some new plans on the entrance? Wong started by discussing the enlargement of the after-sales and retail community in 2024. “In 2024 alone, we established 180 new model shops and expanded our after-sales community to over 570 service centres nationwide. Trying forward, we’re dedicated to additional strengthening our presence, with plans to develop to over 100 model shops by the tip of this yr. These efforts are a part of our broader dedication to ‘realme Care+’, which reinforces our promise of delivering distinctive customer support. With a devoted offline workforce now 7,800 sturdy, we intention not simply to promote merchandise, however to offer full, end-to-end assist that actually places the client first,” he added.
Vicky Kaushal was just lately introduced because the smartphone ambassador of Realme
A transition from SRK to Vicky as model ambassador
Realme has additionally just lately made a giant transition from Shah Rukh Khan to Vicky Kaushal as its smartphone ambassador. Wong on the event mentioned, “We’re thrilled to welcome Vicky Kaushal because the smartphone ambassador of realme. This isn’t only a one-off collaboration—it marks the beginning of a long-term, significant affiliation with somebody who actually displays the spirit of our model. Vicky shall be main our upcoming ‘Dwell for Actual’ marketing campaign, which is deeply rooted in realme’s core perception: Make it actual.”
On why the model selected Vicky, he additional mentioned, “We selected Vicky as a result of he embodies the identical values that realme stands for—authenticity, ambition, relatability, and fixed reinvention. His journey from a self-made outsider to a broadly admired nationwide icon resonates deeply with at present’s youth, particularly Gen Z and millennials, who worth substance over spectacle and look as much as position fashions who’ve carved their path with honesty and exhausting work.”
Why Snapdragon 7 Gen 4 SoC is ideal for Realme 15 Professional
The Realme 15 Professional is the primary smartphone to be powered by the Snapdragon 7 Gen 4 SoC, a key chipset for Qualcomm within the higher mid-range tier. On working with Qualcomm on the chipset alternative, Wong mentioned, “Working carefully with Qualcomm, we optimised the chip’s AI and gaming options to fulfill the demanding expectations of our customers. This consists of enabling superior body charge management and steady energy effectivity by means of GT Enhance 3.0, in addition to incorporating real-time decision-making assist for players by way of AI Gaming Coach 2.0. We additionally fine-tuned background app administration and predictive loading capabilities for smoother multitasking, which aligns with the debut of our AI Multi-Tasker function. Our collaboration ensured that each layer of the person expertise—from responsiveness to clever system behaviour—is seamlessly powered by the 7 Gen 4 platform.”
Realme 15 Professional is the primary cellphone to be powered by the Snapdragon 7 Gen 4 SoC
Sonal, on the partnership, in an e-mail response, mentioned, “Our partnership with realme displays our shared imaginative and prescient: to democratise premium experiences. We work carefully with OEMs to make sure our expertise is not simply highly effective on paper; it delivers significant, real-world worth. And with gadgets just like the realme 15 Professional, we’re reinforcing the Snapdragon as a trusted image of high quality and efficiency for at present’s demanding customers.”
With the Snapdragon 7 Gen 4, Qualcomm is blurring the traces between premium mid-range and entry-level flagships. We needed to grasp the strategic intent behind bringing so many “premium” options to this tier. Sonal defined, “We’re not simply bringing high-end options downstream, we’re redefining what customers ought to anticipate from the higher mid-range. By enabling superior on-device AI, we ship highly effective gaming and pro-level imaging on this tier, responding to the developed Indian shopper – somebody who’s now not pushed by simply specs or worth, however by expertise, high quality, and longevity. This shift is strategic. It is about elevating the baseline throughout the board and pushing the business ahead. As traces blur between segments, we consider platforms like Snapdragon 7 Gen 4 will form a brand new benchmark for efficiency and worth within the broader smartphone market.”
On AI options now accessible on smartphones throughout worth factors, Sonal mentioned, “AI is now not confined to flagship gadgets; it is now changing into a core a part of the smartphone expertise throughout segments, because of platforms just like the Snapdragon 7 Gen 4. With our platform, customers get highly effective on-device AI capabilities that elevate every part from picture processing and voice help to adaptive battery administration and real-time gaming enhancements. What this allows is smarter, sooner, and extra intuitive utilization, whether or not it is enhancing photographs in seconds or switching seamlessly into performance-optimised gaming modes. And all of this occurs on-device, guaranteeing pace, privateness, and responsiveness. That is the true breakthrough, premium intelligence, made accessible.”
How essential is the on-device AI functionality of the 7 Gen 4 SoC in differentiating it from rivals? Sonal broke it down for us, “The on-device AI functionality of the Snapdragon 7 Gen 4 SoC stands out as a big differentiator, bringing important enhancements throughout efficiency, privateness, and AI. By enabling superior options, like real-time picture technology, sooner AI-powered digital camera enhancements, and extra responsive good assistant duties, Snapdragon 7 Gen 4 provides customers a sooner and smoother expertise.”
