Sachin Tendulkar Discreetly Exams “Ten X You” Cricket Gear On And Off Subject | Cricket Information

Legendary cricketer Sachin Tendulkar, main the India Masters, has been testing merchandise from his new sports activities athleisure model, “Ten X You,” via the Worldwide Maters League. This enterprise, beneath the corporate SRT10 Athleisure Pvt Ltd, has Tendulkar mixing his cricketing experience with a hands-on strategy to product growth. Tendulkar, alongside former Swiggy executives Karthik Gurumurthy and Karan Arora, launched SRT10 Athleisure final 12 months with backing from Peak XV (previously Sequoia) and Whiteboard Capital. In contrast to typical movie star endorsements, Tendulkar’s involvement goes far past being a mere face. Sources near the challenge reveal that he has been deeply engaged in shaping the model’s imaginative and prescient and technique of driving accessibility to premium sporting items via native manufacturing. He’s has additionally been working intently with design and product groups for over six months. The preliminary product lineup consists of athleisure attire and footwear, with a give attention to cricket and coaching gear-items which Tendulkar has been noticed sporting throughout IML matches.

Followers and eager observers have observed Tendulkar sporting prototype cricket footwear, coaching attire, and even baggage all through the match. Insiders say he is been in fixed communication along with his product groups, providing suggestions to refine designs and performance. This hands-on testing strategy echoes a convention amongst athlete-entrepreneurs who leverage their platforms to good their manufacturers.

Tendulkar is not the primary athlete to check merchandise mid-competition.

Basketball icon Michael Jordan famously debuted early Air Jordan prototypes throughout NBA video games within the Nineteen Eighties, a transfer that not solely showcased the footwear but additionally constructed the model’s mystique. Equally, tennis star Serena Williams has worn her Nike-backed attire line throughout Grand Slams, refining designs via real-time efficiency. Tendulkar’s discreet testing through the IML mirrors this technique, capitalizing on the match’s high-profile stage to make sure “Ten X You” meets the calls for of athletes and fans alike.

The model, named “Ten X You,” goals at providing inexpensive, regionally manufactured products-a nod to India’s rising sports activities items market and authorities insurance policies selling home manufacturing. With footwear dominating 60% of the market and attire at 30%, Tendulkar’s enterprise faucets right into a rising demand for premium but accessible gear.

(Apart from the headline, this story has not been edited by NDTV workers and is printed from a press launch)