Samsung launches Galaxy S25 with Qualcomm chips and AI options
Samsung Electronics on Wednesday unveiled its latest flagship smartphone, powered by Qualcomm’s chips and Google’s artificial-intelligence mannequin, hoping its upgraded AI options can reinvigorate gross sales and fend off Apple and Chinese language rivals.
Samsung was sooner than Apple in launching an AI-powered smartphone however did not regain its crown within the world smartphone market final 12 months, squeezed by stiff competitors with the U.S. rival within the premium market and with Chinese language companies within the lower-end section.
“We’re one step forward of the business by way of providing AI options. I consider we’re moving into the best path,” Park Ji-sun, the chief vp who leads Samsung’s Language AI staff, advised Reuters.
Samsung saved the costs of its Galaxy S25 sequence unchanged at between $799 and $1,299.
The brand new Galaxy S25 makes use of Gemini, provided by Alphabet’s Google, as its default AI engine and likewise options Samsung’s upgraded in-house voice assistant, Bixby, Park stated.
The 2 instruments are complementary to one another, and Bixby performs a key position at Samsung, whose merchandise span cellphones to TVs and residential home equipment, he stated.
Thomas Husson, an analyst at Forrester, stated that differentiating Bixby can be a problem for Samsung.
“I do not suppose there may be actually a killer software right now that you understand would persuade them (shoppers), ‘OK, I’ll purchase this one as a result of it is an AI smartphone,'” he stated.
Husson added, nevertheless, that AI options may create a halo impact across the Samsung model.
The Galaxy S25 will supply a extra personalised AI expertise. For instance, its “Now Transient” service – which makes suggestions to customers primarily based on personalised knowledge that’s saved and processed on the cellphone for privateness causes – will show a collection of personalized objects equivalent to calendars, information and bed room air temperature and carbon dioxide ranges, Park stated.
The cellphone will be capable of perform a number of duties with a single command, equivalent to discovering upcoming sporting occasions after which including them to customers’ calendars.
Samsung used Qualcomm’s Snapdragon 8 Elite Cellular Platform for your entire Galaxy S25 lineup, ditching its personal cell chip Exynos, a serious change of technique for an organization that beforehand used each to have extra bargaining energy with suppliers.
Utilizing a Qualcomm chip is a setback to the South Korean agency’s chip enterprise, which counts its cell division as certainly one of its main clients.
Samsung didn’t say why it determined to not use its personal chips within the new mannequin.
An individual acquainted with the matter stated Samsung is trying to make use of the Exynos chip in its foldable telephones to be launched later this 12 months.
“The Galaxy S25 sequence’ sale is vital at a time when Samsung’s foldable cellphone gross sales have been stagnating within the face of challenges from Chinese language firms,” Lim Su-jeong, affiliate director at analysis agency Counterpoint, stated. Samsung’s preliminary fourth-quarter revenue, launched earlier this month, missed estimates by a big margin attributable to chip improvement prices and rising competitors within the smartphone market.
