Social Media Customers Blast Spotify For Leaning Into AI For 2024 ‘Wrapped’: “So underwhelming”
Spotify dropped its highly-anticipated, yearly ‘Wrapped’ on Wednesday (Dec 4) however the listeners have been left upset at what turned out to be a ‘bland’ and ‘disappointing’ effort from the streaming big. This yr’s Spotify Wrapped didn’t present listeners with their prime music genres, or their prime albums. As a substitute, an odd shock, termed “wrapped AI podcast” was served which used Google’s NotebookLM know-how to verbally recap customers’ listening habits. The weird addition featured synthetic intelligence (AI) voices elaborating on the information factors talked about within the Wrapped.
The customers have since taken to social media to lash out at Spotify for closely leaning into AI and creating one thing that didn’t really feel like Wrapped of the earlier years.
“Spotify wrapped is so underwhelming and reeks of AI…there appears to be actual lack of effort this yr from the boring visuals to the lacking genres and quirks,” stated one person, whereas one other added: “Hello I am simply right here to remind you all that AI goes to break the world and spotify wrapped is the right dramatic instance of that.”
A 3rd added: “So apparently spotify fired a number of staff and used AI to create this yr’s Wrapped, no marvel it suck.”
spotify wrapped is underwhelming and reeks of ai… there appears to be actual lack of effort this yr from the boring visuals to the lacking genres and quirks
— ali (@twigsalterego) December 4, 2024
spotify wrapped is underwhelming and reeks of ai… there appears to be actual lack of effort this yr from the boring visuals to the lacking genres and quirks
— ali (@twigsalterego) December 4, 2024
hello i am simply right here to remind you all that AI goes to break the world and spotify wrapped is the right dramatic instance of that. AI can’t exchange artistic people.
— bre (@relaxitsbre) December 6, 2024
Final yr, Spotify gave listeners their very own customized “Sound City,” matching their music tastes to real-world areas, which obtained widespread acclaim. Nonetheless, this yr, customers got a “music Evolution” listing that particulars a number of bizarrely titled musical micro-genres. From “Coastal Grandmother Fingerstyle Yacht Rock” to “Boujee Soccer Rap” to “Pink Pilates Princess Curler Skating Pop” – the listeners had been left confused as to what the descriptions meant.
What the hell is that this pic.twitter.com/SAKOYVEhiH
— j aubrey 🤠 (@jaubreyYT) December 4, 2024
yeah no for positive pic.twitter.com/jgAXZXoKoQ
— kurtis conner (@kurtisconner) December 4, 2024
Whereas it isn’t clear if AI was concerned in using Wrapped, Spotify in an announcement stated this yr’s year-ender was supposed to make it “extra in regards to the customers” with the “AI experiences”.
“By means of the mix of Spotify’s highly effective personalization know-how and generative AI, we have created hyper-personalized Wrapped experiences that join hundreds of thousands of listeners worldwide with the music and audio they love,” Spotify stated.
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What’s Spotify Wrapped?
Spotify Wrapped is a viral advertising and marketing marketing campaign by the Swedish firm, launched yearly since 2016 on the finish of November or the beginning of December. It permits customers to view a compilation of their listening exercise that sometimes contains 5 prime songs, singers they listened to probably the most and musical genres that resonated with them.
A vibrant pictorial illustration of the information throughout varied slides is offered which the customers can later publish on social media.
