Su From So: Raj B Shetty units the file straight on the price range of his hit movie
Su From So, Kannada cinema’s first main hit of 2025, is a Raj B Shetty manufacturing, which, till per week or two earlier than its launch, nobody even knew it existed. Out of the blue, Raj and his crew introduced that they’d been busy making a movie and gave audiences a gist of what to anticipate by dropping a tune, Danks Anthem, a peppy dance quantity, which he adopted up with the trailer, which didn’t function him. Then, as a substitute of happening a promotion blitzkrieg, they determined to let the content material do the speaking and had paid premieres in choose cities, to let word-of-mouth publicity do the trick. And boy did it work for them.
Su From So isn’t solely the very best grossing Kannada movie of 2025 thus far, however the return on funding has been 10-fold, mentioned Raj lately, setting the file straight on experiences in regards to the price range. Shortly after Su From So got here out, an trade tracker tweeted that the manufacturing price range of Su From So was ₹1.5 cr solely, which was picked up and printed extensively. Whereas Raj admits that Su From So is a small movie, it isn’t so small additionally.
Su From So shot over 50 days with 30 highly-paid theatre artistes
Throughout the promotions of the movie’s Telugu dubbed model’s launch in Hyderabad, Raj defined that he’d spent ₹4.5 cr on manufacturing, and one other ₹1 cr to ₹1.5 cr on its subsequent promotions, launch in Karnataka and different states. Actually, again when he made Garuda Gamana Vrishabha Vahana (which is obtainable on OTTplay Premium), he’d spent ₹1.8 cr on it.
Explaining the manufacturing price of Su From So, Raj mentioned that whereas the solid appears new for Kannada cinema, most of them are established actors in Tulu cinema and theatre. “If somebody does a easy movie, the price range is commonly miscalculated. We shot for Su From So for 50 days. We had about 30 highly-paid theatre artistes and when you shoot with them for 50 days, there’s no approach you are able to do it in ₹1.5 cr,” he added.
Raj, in the meantime, can be an actor within the movie, a element that he selected to maintain a secret till the discharge. His goal was to show that even new faces might promote a movie and Su From So’s large success is testimony that his technique labored. Written by director JP Thuminad, Su From So revolves round his character Ashoka, who pretends to be possessed to get out of sticky state of affairs, which makes issues solely worse for him, as soon as they establish the ‘ghost’ inside him – Sulochana From Someshwar.
