Swiggy launches Scenes, takes on Zomato’s District, ETCFO

Swiggy has entered the dwell occasions ticketing market with ‘Scenes’, a brand new characteristic inside its app that enables customers to buy tickets for restaurant-hosted occasions, straight difficult Zomato’s not too long ago launched District platform.
At present launched in Bengaluru, Scenes permits customers to ebook tickets straight by the Swiggy app for varied occasions together with New Yr’s Eve events, dwell music performances, and DJ nights at accomplice eating places.
The characteristic is strategically built-in into Swiggy’s current superapp, leveraging its giant person base of 17.1 million month-to-month transacting customers – a 19% year-on-year improve in Q2FY25.
In contrast to Zomato’s District platform, which gives a wider vary of occasion and film ticketing, Scenes is concentrated solely on dwell eating and leisure experiences.
Swiggy’s growth plans prolong past Scenes. The corporate has filed to create a wholly-owned subsidiary devoted to sports activities actions, amusement, and recreation.
This transfer is available in direct response to Zomato’s latest acquisition of PayTm’s Insider companies for roughly ₹2,048 crore and the launch of its District platform, which Zomato CEO Deepinder Goyal described as doubtlessly “a recreation changer” for increasing past meals supply.
The competitors between competitors between Swiggy and Zomato is now intensified, now battling not simply in meals supply and fast commerce, but additionally in eating out and occasion experiences.
The size and nationwide growth of Scenes stay unclear, with the present rollout restricted to Bengaluru. Swiggy has not but disclosed its full plans for the service or the total vary of occasions it intends to supply.