FMCG bets on ‘entry packs’ to spice up demand, ETCFO
New Delhi: A chronic city slowdown is prompting makers of day by day necessities to roll out smaller, lower-priced packs of premium merchandise to spice up demand throughout classes, from soaps and shampoo to snacks and frozen meals. Hindustan Unilever, Britannia, ITC, Godrej Shopper Merchandise, Colgate Palmolive and Adani Wilmar are all introducing ‘entry packs’…