Verify new charges – India TV
The Gujarat Cooperative Milk Advertising Federation (GCMMF), the managing entity of Amul, has lowered the costs of its fashionable milk variants—Amul Gold, Amul Shakti, and Amul Recent—by Re 1 per kilogram. GCMMF Managing Director Jayen Mehta introduced that the brand new charges are efficient instantly from January 24, 2025.
“Amul has lowered the worth of milk by Re 1 in Amul Gold, Amul Taaza and Amul Tea Particular 1 kg pack,” information company ANI quoted Jayen Mehta, MD, Gujarat Cooperative Milk Advertising Federation, which runs Amul, as saying.
New costs efficient instantly
The worth minimize applies to 1 kg packs of the talked about milk variants. Shoppers can now buy Amul Gold, Amul Taaza, and Amul Tea Particular on the revised charges, that are aimed toward making milk extra inexpensive.
| Milk variants | Outdated costs | New costs |
| Amul Gold (1 litre) | Rs 66 | Rs 65 |
| Amul Taaza (1 litre) | Rs 54 | Rs 53 |
| Amul Amul Tea Particular (1 litre) | Rs 62 | Rs 61 |
Assertion from Amul
In accordance with Jayen Mehta, “This determination has been taken to profit our shoppers whereas sustaining the prime quality of our merchandise. The brand new pricing construction displays our dedication to serving our prospects higher.”
Affect on shoppers
The discount in milk costs is predicted to supply some reduction amid rising prices of important commodities. Amul, as one among India’s main dairy manufacturers, performs a big position within the every day lives of tens of millions throughout the nation.
Amul’s cooperative mannequin defined
Amul operates on a three-tier cooperative construction:
- Village Dairy Cooperative Societies: Farmers are members and immediately contribute to exploit manufacturing.
- District Milk Unions: Deal with milk processing and oversee the functioning of cooperative societies.
- State Milk Federations: Market and distribute processed milk and merchandise underneath the Amul model.
This mannequin empowers 3.6 million farmers throughout Gujarat, making a self-sustaining system that reinvests earnings again to its members.
How Amul collects tens of millions of liters of Milk
In Gujarat, 18,600 village cooperatives collect milk from farmers every day. By 7 a.m., milk is collected at automated facilities, the place high quality and fats content material are measured. Farmers’ funds rely upon these metrics, with funds immediately transferred to their financial institution accounts.
Funding in farmers and know-how
Amul helps farmers via numerous initiatives, together with free coaching applications, sponsored equipment, and healthcare amenities for cattle. It imports state-of-the-art tools to reinforce productiveness and make sure the welfare of each farmers and their livestock.
