Vicky Pattison and Ercan Ramadan Instagram advert banned for smoking

Ian West/PA Vicky Pattison in a pink dress poses for the camera on a red carpet — Vicky Pattison made her identify on the truth present Geordie Shore and now works as a TV presenter

An advert for a clothes model filmed on the marriage day of actuality TV stars Vicky Pattison and Ercan Ramadan has been banned for glamorising smoking.

The advert for Endrick Clothes, owned by Ramadan and based mostly in Waltham Abbey, in Essex, exhibits the groom and groomsmen smoking cigars.

It was shared on his Instagram account and that of his spouse Pattison – who has 5.5m followers – in October.

The Promoting Requirements Authority (ASA) mentioned it upheld two complaints and “concluded that the advertisements have been irresponsible”.

Pattison and Ramadan bought married in Italy, throughout a ceremony that was filmed for a TV present

Vicky Pattison/Instagram Pattison, in a wedding gown, and Ramadan, in a white suit, look at the camera with their groomsmen in the background smoking cigars — Pattison and Ramadan bought married in Italy, throughout a ceremony that was filmed for a TV present

The adverts can nonetheless be seen on their Instagram accounts, however the ASA mentioned they “should not seem once more within the type complained of”.

“We thought-about that the video introduced smoking in an interesting method and prompt that it was a part of a glamourous and aspirational way of life,” the ruling acknowledged.

Ramadan and Pattison have been instructed he should not share the adverts once more

Vicky Pattison/Instagram A close up of Ramadan smoking a cigar in his white wedding suit — Ramadan and Pattison have been instructed he should not share the adverts once more

Former Geordie Shore star Pattison married Ramadan at London’s Marylebone City Corridor in August earlier than they held a second ceremony and occasion in September in Italy.

It was filmed for an E4 TV present known as Vicky Pattison: My Massive Fats Geordie Wedding ceremony.

The marriage was filmed for a two-part TV present that aired on E4 in October

Channel 4 promo image showing the couple on a balcony with champagne glasses — The marriage was filmed for a two-part TV present that aired on E4 in October

The ASA additionally criticised Ramadan for not making it clear the movie was an advert and for not responding to its inquiries.

“We concluded that the advert was not clearly identifiable as a advertising and marketing communication and as such breached the code,” it mentioned.

“We instructed Endrick Clothes Ltd and Ercan Ramadan to make sure that future advertisements have been socially accountable, particularly by not condoning or encouraging smoking.”

Pattison confirmed that any future posts that featured Endrick Clothes could be labelled as advertisements, the ASA added.

Pattison and Ramadan have been approached for a remark.

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