WhatsApp launches ‘Bharat Yatra’ to empower small companies throughout India
Dec 10, 2024 09:39 PM IST
A cellular bus beneath this initiative will begin a tour in Delhi-NCR, visiting bustling markets, to supply on-the-ground, personalised coaching periods.
WhatsApp has launched the “WhatsApp Bharat Yatra,” a first-of-its-kind nationwide initiative designed to coach in particular person small companies on utilizing the platform to develop and join with prospects. A cellular bus beneath this initiative will begin a tour in Delhi-NCR, visiting bustling markets like Laxmi Nagar, Rajouri Backyard, Nehru Place, and others, to supply on-the-ground, personalised coaching periods, WhatsApp mentioned in a press launch.
The cellular bus tour will cowl key enterprise hubs in Haryana’s Gurugram, Uttar Pradesh’s Noida, and finally different cities like Agra, Lucknow, Indore in Madhya Pradesh, and Gujarat’s Ahmedabad. The important thing key hubs the journey will cowl in Gurugram and Noida embody Sapphire Mall and Atta Market
Via interactive demos, companies will discover ways to arrange a WhatsApp Enterprise Profile, create catalogs, and craft efficient adverts to spice up gross sales and buyer engagement, the messaging app mentioned.
‘Small companies spine of India’s economic system’
“Small companies are the spine of India’s economic system,” mentioned Ravi Garg, Director of Enterprise Messaging at Meta India. “With the proper digital instruments, they will drive India’s digital transformation. The WhatsApp Bharat Yatra is our means of supporting these companies with the talents they should thrive within the digital age.”
This initiative comes on the heels of recent updates for small companies on WhatsApp, together with Meta Verified for credibility, customised messaging options, and AI-powered instruments for extra environment friendly buyer engagement.
WhatsApp has beforehand rolled out programmes like ‘WhatsApp Se Vyapaar’ and strategic partnerships to additional empower India’s SMBs.
By instantly addressing the digital wants of small companies, the WhatsApp Bharat Yatra goals to have a long-lasting impression on India’s entrepreneurial ecosystem.
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