Xiaomi Surpasses Apple to Lead Wearables Market in Q1 2025 With 19 % Market Share: Canalys
Xiaomi led the wearable band market in Q1 2025, after refreshing uts Mi Band and Redmi Watch fashions earlier this 12 months, based on a Canalys report. The Beijing-based expertise agency surpassed Apple and regained the highest vendor spot, as its shipments noticed an annual development of 44 p.c. Huawei, Samsung, and Garmin have been in third, fourth and fifth locations, respectively. In the meantime, a brand new research reveals that prospects search for affordability, lengthy battery life, and help for well being monitoring as the highest three options when buying a smartwatch.
Xiaomi Regains High Vendor Spot as Shipments Grew to eight.7 Million Models
Canalys’ newest Wearable Band Evaluation report reveals that the worldwide wearable band shipments rose to 46.6 million in Q1 2025, because the market grew 13 p.c year-on-year (YoY). Primary wearables noticed the very best development, and Xiaomi shipped essentially the most wearables bands within the first quarter, after launching two new fashions, the Xiaomi Good Band 9 and Redmi Band 5. The latter was the corporate’s greatest promoting wearable gadget.
High wearable band distributors in Q1 2025
Photograph Credit score: Canalys
Apple and Huawei have been in second and third place, respectively. Canalys expects Apple’s market share (presently at 16 p.c) to develop within the second half of 2025, as the corporate is predicted to launch it is tenth anniversary smartwatch within the coming months. Huawei shipments grew 36 p.c YoY to 7.1 million models, after its Match and GT wearable units carried out properly.
With an enormous 74 p.c development in Q1 2025, Samsung’s shipments in the identical interval grew to 4.9 million models, as the corporate centered on inexpensive units (Galaxy Match) and premium fashions (Galaxy Watch) in rising and prosperous markets, respectively.
Garmin nudged its current person base to improve to newer fashions in a various product portfolio within the first quarter, as its shipments rose 10 p.c YoY to 1.8 million models, as per the Canalys report. The wearable maker was in fifth place by way of international cargo market share.
“With {hardware} profitability below pressure, the wearables market is shifting from being hardware-led to ecosystem-driven,” mentioned Cynthia Chen, Analysis Supervisor at Omdia-owned Canalys. “Distributors are accelerating platform and repair growth to spice up recurring income and person retention.”
A current client survey performed by Canalys revealed that 18,185 of respondents have been involved in regards to the costs of wearables, whereas 14,691 folks responded saying battery life was an vital issue to be thought of whereas buying a smartwatch. Well being monitoring capabilities have been the third most vital issue for patrons, as per the survey.
