Zomato renamed ‘Everlasting’, firm unveils new brand
Meals and grocery supply platform Zomato mentioned on Thursday it’ll rename the corporate to “Everlasting” and unveiled a brand new brand, in a transfer that comes greater than two years after Deepinder Goyal-led agency started utilizing the brand new identify internally.
In a letter to shareholders on Thursday, Deepinder Goyal mentioned the corporate board has permitted the identify change, requesting shareholders to additionally assist this alteration.
“If and when it’s permitted, our company web site will transition from zomato.com to everlasting.com. We will even change our inventory ticker from ZOMATO to ETERNAL. Everlasting will comprise 4 main companies (as of now) – Zomato, Blinkit, District, and Hyperpure,” Deepinder Goyal mentioned within the letter.
He recalled how Foodiebay turned Zomato after 17 years of firm’s founding in 2007 and have become the primary startup in India to make it to the Sensex. Zomato entered BSE Sensex on December 23 final 12 months.
“This journey has created great wealth — not only for me, however for our workers, institutional traders, and retail shareholders. However I didn’t begin Zomato to earn money. I began it as a result of I needed to do one thing worthwhile with my life. One weekend, I went round city, collected takeaway menus, and uploaded them onto an internet site — purely within the spirit of service. I by no means thought it may very well be a enterprise. I wasn’t searching for income. I used to be merely making an attempt to be useful,” Deepinder Goyal mentioned in his letter.
‘Everlasting’ getting used internally since 2 years
When Zomato acquired Blinkit, it began utilizing “Everlasting” (as an alternative of Zomato) internally to differentiate between the corporate and the model/app, Deepinder Goyal wrote.
“We additionally thought that we might publicly rename the corporate to Everlasting, the day one thing past Zomato turned a big driver of our future, he wrote, including that, ”Right this moment, with Blinkit, I really feel we’re there.”
“We wish to rename Zomato Ltd., the corporate (not the model/app), to Everlasting Ltd…. Everlasting is a strong identify, and to be trustworthy, it scares me to my core. It’s a tall order to stay as much as. As a result of ‘Everlasting’ carries each a promise and a paradox. True permanence isn’t constructed on daring claims of invincibility or the swagger of success,” Deepinder Goyal added.
